Mason Williams wins account with Sellotape, Pritt Stick, UniBond and Loctite
Mason Williams has beaten off two other agencies to promote Sellotape, Pritt Stick, UniBond and Loctite across the UK.
Henkel UK, the manufacturer, will use the London and Manchester-based agency to handle consumer and trade campaigns.
Deputy MD Gawen Higgins will lead the account, reporting to head of brand marketing Dave McCann.
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The agency has previously worked with Schwarzkopf & Henkel’s haircare brands Supersoft, Country Colors and Henara.
Mason Williams’ other clients include Radisson Edwardian Hotels, Jurys Inns and Mansion Investment Group.
Henkel UK brand: Sellotape
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