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Sales Promotion
Fairy campaign backs April toddlers' book promotion
Procter & Gamble's Fairy Non Bio and Fairy Fabric Softener is to run a campaign to back an April promotion involving 'Timmy Time' books.
- Read the full article here
- Procter & Gamble rolls out savvy mums site
- Fairy and Pampers tie-in for babycare competition
Fairy campaign backs April toddlers' book promotion
Procter & Gamble's Fairy Non Bio and Fairy Fabric Softener is to run a campaign to back an April promotion involving 'Timmy Time' books.
- Read the full article here
- Procter & Gamble rolls out savvy mums site
- Fairy and Pampers tie-in for babycare competition
Gatorade attempts to trump Powerade with biggest on-pack promotion
Gatorade, the PespiCo owned sports drink, is rolling out its biggest UK on-pack promotion called 'Gatorade Gives Back,' as Coca-Cola launches similar activity.
- Read the full article here
- Britvic reports positive sales growth in run up to Christmas
- Gatorade drops Tiger Woods drink
Holland's Pies and JW Lees are 'Coronation Street' partners
Holland's Pies and brewer JW Lees, have signed as partners for the 'Coronation Street' 50th anniversary Best of British Brands campaign.
- Read the full article here
- Google Street View brings Coronation Street fans closer to the street
- Typhoo signs up to become Coronation Street partner
Sprite's first global marketing campaign avoids UK
Sprite is rolling out its first ever global marketing campaign, but opts to forgo launching any activity in the UK.
- Read the full article here
- Pepsi gives sugar-free consumers more
- Sprite hit by fake German sex act commercial
Sales Promotion News
HMV Nipper logo howls for The Twilight Saga: New Moon
by Arif Durrani, marketingmagazine.co.uk, 16-Mar-10, 14:35
LONDON - HMV is to transform its iconic trademark dog logo (Nipper) into a howling wolf from next week, to...
Fairy campaign backs April toddlers' book promotion
by Daniel Farey-Jones, marketingmagazine.co.uk, 15-Mar-10, 13:30
LONDON - Procter & Gamble's Fairy Non Bio and Fairy Fabric Softener is to run a campaign to back an...
Trading Places (12 Mar): This week's people moves in advertising, marketing and media
by Staff, Brand Republic, 12-Mar-10, 09:34
LONDON - Charles Allen dons an EMI-shaped hat and Grazia appoints a new publisher, as Brand Republic rounds up this...
Lucozade Sport to roll out 'biggest' campaign for World Cup
by Joe Thomas, marketingmagazine.co.uk, 06-Mar-10, 00:01
LONDON - Lucozade Sport is preparing its "biggest" marketing campaign to date to promote its affiliation with the England football...
Institute of Sales Promotion drops 'sales' from name after 76 years
by Gemma Charles, marketingmagazine.co.uk, 01-Mar-10, 08:00
LONDON - The Institute of Sales Promotion (ISP) is changing its name to the Institute of Promotional Marketing to better...
Blogs
What's in a name?
By Ian Moore /
Devil's Advocate
You probably heard - the ISP is soon to become the IPM - the Institute of Promotional Marketing. It's been a much-chewed-over moniker. And while...
Pressing the flesh
By Ben Hughes /
Ben Hughes
Seeing a room packed with over 350 attendees at the FT Digital Media and Broadcast Conference last week made me more certain then ever...
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