Sales Promotion
Lucozade Sport to roll out 'biggest' campaign for World Cup
Lucozade Sport's 'biggest' marketing campaign to date will promote its affiliation with the England football team and sponsorship of ITV's coverage of the FIFA World Cup.
- Read the full article here
- Lucozade plots heavyweight push across sub-brands
- ITV World Cup coverage to be sponsored by Hyundai and Lucozade
Lucozade Sport to roll out 'biggest' campaign for World Cup
Lucozade Sport's 'biggest' marketing campaign to date will promote its affiliation with the England football team and sponsorship of ITV's coverage of the FIFA World Cup.
- Read the full article here
- Lucozade plots heavyweight push across sub-brands
- ITV World Cup coverage to be sponsored by Hyundai and Lucozade
Institute of Sales Promotion drops 'sales' from name after 76 years
The Institute of Sales Promotion is changing its name to the Institute of Promotional Marketing to better represent members' activities.
- Read the full article here
- ISP to review whether SP should be renamed as a discipline
- IAB relaunches training programme to fight skills shortage
Holland's Pies and JW Lees are 'Coronation Street' partners
Holland's Pies and brewer JW Lees, have signed as partners for the 'Coronation Street' 50th anniversary Best of British Brands campaign.
- Read the full article here
- Google Street View brings Coronation Street fans closer to the street
- Typhoo signs up to become Coronation Street partner
Sprite's first global marketing campaign avoids UK
Sprite is rolling out its first ever global marketing campaign, but opts to forgo launching any activity in the UK.
- Read the full article here
- Pepsi gives sugar-free consumers more
- Sprite hit by fake German sex act commercial
Sales Promotion News
Trading Places (12 Mar): This week's people moves in advertising, marketing and media
by Staff, Brand Republic, 12-Mar-10, 09:34
LONDON - Charles Allen dons an EMI-shaped hat and Grazia appoints a new publisher, as Brand Republic rounds up this...
Lucozade Sport to roll out 'biggest' campaign for World Cup
by Joe Thomas, marketingmagazine.co.uk, 06-Mar-10, 00:01
LONDON - Lucozade Sport is preparing its "biggest" marketing campaign to date to promote its affiliation with the England football...
Institute of Sales Promotion drops 'sales' from name after 76 years
by Gemma Charles, marketingmagazine.co.uk, 01-Mar-10, 08:00
LONDON - The Institute of Sales Promotion (ISP) is changing its name to the Institute of Promotional Marketing to better...
Trading Places (26 Feb): This week's people moves in advertising, marketing and media
by Staff, Brand Republic, 26-Feb-10, 09:27
LONDON - Michael Grade resurfaces and Paul Shearring departs as Brand Republic rounds up this week's industry moves in advertising,...
Trading Places (19 Feb): This week's people moves in advertising, marketing and media
by Staff, Brand Republic, 19-Feb-10, 09:35
LONDON - High-profile appointments at BBDO and John Lewis, with equally high-profile departures at Vodafone and LG. Brand Republic rounds...
Blogs
What's in a name?
By Ian Moore /
Devil's Advocate
You probably heard - the ISP is soon to become the IPM - the Institute of Promotional Marketing. It's been a much-chewed-over moniker. And while...
Pressing the flesh
By Ben Hughes /
Ben Hughes
Seeing a room packed with over 350 attendees at the FT Digital Media and Broadcast Conference last week made me more certain then ever...