Sales Promotion

Fairy campaign backs April toddlers' book promotion

Fairy campaign backs April toddlers' book promotion

Procter & Gamble's Fairy Non Bio and Fairy Fabric Softener is to run a campaign to back an April promotion involving 'Timmy Time' books.

 
Fairy campaign backs April toddlers' book promotion

Fairy campaign backs April toddlers' book promotion

Procter & Gamble's Fairy Non Bio and Fairy Fabric Softener is to run a campaign to back an April promotion involving 'Timmy Time' books.

 
Gatorade attempts to trump Powerade with biggest on-pack promotion

Gatorade attempts to trump Powerade with biggest on-pack promotion

Gatorade, the PespiCo owned sports drink, is rolling out its biggest UK on-pack promotion called 'Gatorade Gives Back,' as Coca-Cola launches similar activity.

 
Holland's Pies and JW Lees are 'Coronation Street' partners

Holland's Pies and JW Lees are 'Coronation Street' partners

Holland's Pies and brewer JW Lees, have signed as partners for the 'Coronation Street' 50th anniversary Best of British Brands campaign.

 
Sprite's first global marketing campaign avoids UK

Sprite's first global marketing campaign avoids UK

Sprite is rolling out its first ever global marketing campaign, but opts to forgo launching any activity in the UK.

 
 

Sales Promotion News

Trading Places (19 Mar): This week's people moves in advertising, marketing and media

Trading Places (19 Mar): This week's people moves in advertising, marketing and media

by Staff, Brand Republic, 19-Mar-10, 09:00

LONDON - Jerry Buhlmann and Steve Ridley both land major global roles at their respective agencies and there's a creative...

 
HMV Nipper logo howls for The Twilight Saga: New Moon

HMV Nipper logo howls for The Twilight Saga: New Moon

by Arif Durrani, marketingmagazine.co.uk, 16-Mar-10, 14:35

LONDON - HMV is to transform its iconic trademark dog logo (Nipper) into a howling wolf from next week, to...

 
Fairy campaign backs April toddlers' book promotion

Fairy campaign backs April toddlers' book promotion

by Daniel Farey-Jones, marketingmagazine.co.uk, 15-Mar-10, 13:30

LONDON - Procter & Gamble's Fairy Non Bio and Fairy Fabric Softener is to run a campaign to back an...

 
Trading Places (12 Mar): This week's people moves in advertising, marketing and media

Trading Places (12 Mar): This week's people moves in advertising, marketing and media

by Staff, Brand Republic, 12-Mar-10, 09:34

LONDON - Charles Allen dons an EMI-shaped hat and Grazia appoints a new publisher, as Brand Republic rounds up this...

 
Lucozade Sport to roll out 'biggest' campaign for World Cup

Lucozade Sport to roll out 'biggest' campaign for World Cup

by Joe Thomas, marketingmagazine.co.uk, 06-Mar-10, 00:01

LONDON - Lucozade Sport is preparing its "biggest" marketing campaign to date to promote its affiliation with the England football...

 

Blogs

Blog avatar

What's in a name?
By Ian Moore / Devil's Advocate

You probably heard - the ISP is soon to become the IPM - the Institute of Promotional Marketing. It's been a much-chewed-over moniker. And while...

 
 
Blog avatar

Pressing the flesh
By Ben Hughes / Ben Hughes

  Seeing a room packed with over 350 attendees at the FT Digital Media and Broadcast Conference last week made me more certain then ever...

 
 

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