Sales Promotion
Lucozade Sport to roll out 'biggest' campaign for World Cup
Lucozade Sport's 'biggest' marketing campaign to date will promote its affiliation with the England football team and sponsorship of ITV's coverage of the FIFA World Cup.
- Read the full article here
- Lucozade plots heavyweight push across sub-brands
- ITV World Cup coverage to be sponsored by Hyundai and Lucozade
Lucozade Sport to roll out 'biggest' campaign for World Cup
Lucozade Sport's 'biggest' marketing campaign to date will promote its affiliation with the England football team and sponsorship of ITV's coverage of the FIFA World Cup.
- Read the full article here
- Lucozade plots heavyweight push across sub-brands
- ITV World Cup coverage to be sponsored by Hyundai and Lucozade
Institute of Sales Promotion drops 'sales' from name after 76 years
The Institute of Sales Promotion is changing its name to the Institute of Promotional Marketing to better represent members' activities.
- Read the full article here
- ISP to review whether SP should be renamed as a discipline
- IAB relaunches training programme to fight skills shortage
Holland's Pies and JW Lees are 'Coronation Street' partners
Holland's Pies and brewer JW Lees, have signed as partners for the 'Coronation Street' 50th anniversary Best of British Brands campaign.
- Read the full article here
- Google Street View brings Coronation Street fans closer to the street
- Typhoo signs up to become Coronation Street partner
Sprite's first global marketing campaign avoids UK
Sprite is rolling out its first ever global marketing campaign, but opts to forgo launching any activity in the UK.
- Read the full article here
- Pepsi gives sugar-free consumers more
- Sprite hit by fake German sex act commercial
Sales Promotion News
Lucozade Sport to roll out 'biggest' campaign for World Cup
by Joe Thomas, marketingmagazine.co.uk, 06-Mar-10, 00:01
LONDON - Lucozade Sport is preparing its "biggest" marketing campaign to date to promote its affiliation with the England football...
Institute of Sales Promotion drops 'sales' from name after 76 years
by Gemma Charles, marketingmagazine.co.uk, 01-Mar-10, 08:00
LONDON - The Institute of Sales Promotion (ISP) is changing its name to the Institute of Promotional Marketing to better...
Trading Places (26 Feb): This week's people moves in advertising, marketing and media
by Staff, Brand Republic, 26-Feb-10, 09:27
LONDON - Michael Grade resurfaces and Paul Shearring departs as Brand Republic rounds up this week's industry moves in advertising,...
Trading Places (19 Feb): This week's people moves in advertising, marketing and media
by Staff, Brand Republic, 19-Feb-10, 09:35
LONDON - High-profile appointments at BBDO and John Lewis, with equally high-profile departures at Vodafone and LG. Brand Republic rounds...
ITV unveils Holland's Pies and JW Lees as 'Coronation Street' partners
by Maisie McCabe, marketingmagazine.co.uk, 16-Feb-10, 12:49
LONDON - Pie and puds supplier Holland's Pies, and Manchester-based brewer JW Lees, have signed as the final two promotional...
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