Sales Promotion News

Fox lines up big brands to promote Avatar

by James Quilter, Brand Republic, 19-Nov-09, 09:50

LONDON - Fox has lined up a series of brands across the electronics, food and drink sectors to promote its upcoming 3D film 'Avatar'.

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Sainsbury's promotes Pampers and bread in 'bogof next time' deal

by staff, marketingmagazine.co.uk , 19-Nov-09, 09:46

LONDON - Sainsbury's has launched its first 'Buy Now Free Next Time' promotion on Pampers Baby-Dry Nappies Carry Pack and Sainsbury's white crusty baguettes.

Kettle Chips launches film-themed promo

by James Quilter, promotionsandincentives.co.uk, 17-Nov-09, 12:28

LONDON - Kettle Chips has tied up with DVD rental service LoveFilm to target the Christmas market with promotional campaign.

Soccerade to launch Dream Team promotion

by James Quilter, Brand Republic, 16-Nov-09, 13:15

LONDON - Soccerade, the sports drink fronted by Real Madrid footballer Cristiano Ronaldo, is targeting school football teams with a promotional marketing campaign for its UK launch.

Newspaper giveaways from the weekend (14 to 15 November)

by Staff, promotionsandincentives.co.uk, 16-Nov-09, 10:22

LONDON - Free lottery tickets, fish oil for kids and a free The Simpsons magazine are all among this weekend's newspaper giveaways.

Bidders have Playboy bunny in their sights

by Staff, Brand Republic, 13-Nov-09, 08:20

NEW YORK - Playboy Enterprises, the company famous for its bunny ear logo and libidinous owner Hugh Hefner, is in talks with potential buyers including the licensing firm Iconix.

Instore Index Analysis - value is still king

by James Quilter, promotionsandincentives.co.uk, 12-Nov-09, 12:17

LONDON - Whether you regard Halloween as an US imported nuisance, bags of fun or simply a great way to feeding the kids, there's no doubt the festival is firmly entrenched in UK stores. Confectionery appears to have replaced alcohol as the most heavily promoted category in-store.

Miss Ultimo to run St Trinians instore competition

by James Quilter, promotionsandincentives.co.uk, 12-Nov-09, 11:35

LONDON - Lingerie brand Miss Ultimo has teamed up with Entertainment Film Distributors to launch an instore promotion around the upcoming film 'St Trinian's 2: The Legend of Fritton's Gold'.

Shloer launches promotions through November and December

by James Quilter, promotionsandincentives.co.uk, 11-Nov-09, 10:58

LONDON - Shloer has teamed up with Habitat and John Lewis to run a series of competitions in the run-up to Christmas.

Cobra Beer plans integrated push around Curry Week

by Daniel Farey-Jones, Brand Republic, 10-Nov-09, 14:55

LONDON - Cobra Beer is to run an integrated advertising, digital PR and retail campaign highlighting its sponsorship of National Curry Week from November 22 to 28.