Sales Promotion News

Honda campaign invites prospects for drive in the country

by Staff, Brand Republic, 02-Jul-08, 14:35

LONDON - Relationship marketing agency Hicklin Slade & Partners has developed a campaign for Honda to encourage families, couples, company car buyers and first-time buyers to take a drive this summer.

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Thelondonpaper launches Fiat 500 giveaway

by Jacquie Bowser, Brand Republic, 01-Jul-08, 15:05

LONDON - News International's freesheet thelondonpaper has launched a competition to give away the low-emission and eco-friendly Fiat 500 1.4 Sport to one of its readers.

Boxer backs Martini awareness drive with PoS creation

by Susan Billinge, Brand Republic, 01-Jul-08, 14:20

LONDON - Bacardi Martini has launched its first combined point-of-sale campaign, designed by Boxer, to enhance the visibility of the Martini range.

Tesco splits pricing strategy for clothes and food

by Jemima Bokaie, Marketing , 01-Jul-08, 10:01

LONDON - Tesco is bolstering its clothing offering with the launch of premium and fairtrade ranges, as it simultaneously continues to slash food prices.

David Beckham stars in global TV ad for Sharpie pens

by Ed Kemp, Marketing , 27-Jun-08, 08:50

LONDON - Football star David Beckham will appear in a TV ad for marker pen brand Sharpie that will break globally next week. It ties in to a promotion that challenges entrants to 'Think Beckham and be bold'.

Glasses Direct strikes partnership with Daily Express and OK!

by Kate Langtry, Brand Republic, 27-Jun-08, 09:00

LONDON - Glasses Direct, the online spectacles retailer, is to use the Daily Express, Daily Star and OK! magazine for its marketing in a co-branding deal with Richard Desmond's Northern & Shell.

Billington Cartmell creates summer promo for Ribena

by Kate Langtry, Brand Republic, 25-Jun-08, 15:05

LONDON - Billington Cartmell has created a promotions-led integrated campaign for Ribena, positioning it as part of the British summer and offering consumers the chance to win £1,000 a day.

Spanish wine growers hold Brick Lane tapas festival

by Gemma Charles, Marketing , 25-Jun-08, 11:45

LONDON - Wine producers from Spain's Rioja region have created a weekend festival intended to reach out to a younger demographic.

Mail on Sunday to give away new McFly album

by Kate Langtry, Brand Republic, 25-Jun-08, 09:20

LONDON - Multiplatinum-selling pop group McFly are to become the latest music act to give their new album away for free through the Mail on Sunday.

Wax redesigns Sainsbury's Active Kids resources

by Kate Langtry, Brand Republic, 24-Jun-08, 14:15

LONDON - Wax Communications has created a new design for the latest extension of Sainsbury's Active Kids scheme, Active Kids Get Cooking, aimed at encouraging pupils to eat healthily in all UK primary and secondary schools.