Faber and Faber seeks brands for partnership promotions

by Julia Buchanan, Promotions & Incentives 13-May-08, 16:20

LONDON - Publisher Faber and Faber has appointed Cocktail Marketing to create promotional partnerships for its books in the run up to Christmas.

The publisher will target the over-35s through partnerships with retailers and brands relevant to the books’ content. Faber will provide discounted prices for the books and competitions to their promotional partners as part of the deals.

Team-ups will be created for a range of the publisher’s books, including a book on wine and a diary. Play.com appointed Cocktail to create promotional partnerships for its books and clothes ranges in April.