Paramount teams up with Maximiles for 'Indiana Jones' promotion

by Julia Buchanan, Promotions & Incentives 15-May-08, 16:20

LONDON - Paramount Pictures UK has teamed up with online loyalty service Maximiles to promote its new film, Indiana Jones and the Kingdom of the Crystal Skull.

Maximiles will run a daily quiz and prize draw on the site of its loyalty programme ipoints until early June. Ipoints members will have the chance to win tickets to the London gala screening of the film and a range of branded Indiana goods.

Maximiles will promote the prize draw on social media sites including Facebook. Visitors to the competition microsite will receive 200 points if they join ipoints to take part in the quiz.