Chrysler offers 50percent off fuel in sales drive

by James Quilter, Promotions & Incentives 21-Jul-08, 15:55

LONDON - Chrysler is planning to take advantage of high fuel prices by offering prospective customers 50percent off of petrol for rest of the year.

The promotion, which was created by The Kitchen, launches in the regional press this week and is available on selected Chrysler, Dodge and Jeep models.

In exchange for a petrol receipt owners of the new cars will receive a 50percent for 50percent of their fuel costs from Chrysler. Consumers are allowed to spend up £100 a week.

According to the Society of Motor Manufacturers sales of both Chrysler and Jeep models declined in 2007. However the company was buoyed by a rise in the sales of Dodge, which rose from 2,162 in 2006 to 3,273 last year.