3 mobile in experiential activity for Skype phone

by Julia Buchanan, Promotions & Incentives 10-Sep-08, 13:00

LONDON - Mobile brand 3 has launched a three-day experiential campaign to promote its new Skype-enabled handset to young professionals.

The activity, created by Blazinstar, has been designed to promote the 3 Skypephone S2’s access to social networking sites in light of some workplaces banning use. An interactive photo-booth will visit three central London locations and allow visitors to post pictures of themselves on a dedicated Facebook group called ‘I love social notworking’.

Printouts of the pictures will also be presented to participants. Inflatable chairs with Skype phones installed as speakers and laptops with 3 mobile broadband will also appear in the branded marquee.