ITV launches Britannia High roadshow

by Julia Buchanan, Promotions & Incentives 27-Oct-08, 09:00

LONDON - ITV has launched an experiential dance roadshow to promote its 'Fame' inspired prime-time series, 'Britannia High'.

The activity, created by Blazinstar, will see a dance studio tour six major cities nationwide with a choreographer from dance studio Pineapple teaching children dance routines. The children will then be able to compete with each other in a ‘dance-off’ to win a VIP trip to London.

Britannia High t-shirts, water bottles and CDs with music from the series will also be distributed. The roadshow aims to target the core audience of 10 to 14-year-olds and their families.

The roadshow will also feature break-dancers, with video from the events uploaded to a Britannia High Bebo page. The tour ends on 29th October and the show airs on ITV1 on the 26th.