Warner Brothers in Lego Batman experiential promotion

by Julia Buchanan, Promotions & Incentives 05-Nov-08, 13:00

LONDON - Warner Brothers has launched an experiential roadshow to promote its Lego Batman computer game to children.

Participants in the roadshow will be able to play the game, have their face painted and enter a competition. The promotion aims to raise awareness ahead of the Christmas period.

The activity, created by agency Making Waves, will visit major shopping centres until 23rd November. Locations for the promotion include Bluewater, the Trafford Centre and the Bullring.