HarperCollins partners with fashion store Phase Eight

by Julia Buchanan, Promotions & Incentives 11-Dec-08, 16:35

LONDON - HarperCollins has joined forces with high-street fashion retailer Phase Eight to drive sales of new chick-lit novel, 'A Vintage Affair'.

The promotion, created by agency Mostra, will target the retailer’s fashionable ABC1 women audience and starts on 19th January. Phase Eight customers will receive a sample chapter of Isabel Affair’s book with their in-store purchases.

The initial print run of the novel will also include a 20 per cent discount voucher for the high-street store.

An online competition with a £250 worth of Phase Eight vouchers prize will be promoted through the sampler and the retailer’s website and newsletter. A special event in the flagship store will also give 1,000 copies of Affair’s previous novels away.