Lynx launches VIP party promo behind Bullet

by Julia Buchanan, Promotions & Incentives 16-Dec-08, 12:10

LONDON - Unilever deodorant brand Lynx has launched an online competition to promote it pocket-sized Bullet range.

The promotion allows consumers to enter an online prize draw to win tickets for themselves and three friends to attend a VIP party. The events are being held in London and Manchester in Spring next year.

Lynx Bullet is designed to be used as a portable ‘top-up’ deodorant and will launch next month with an £8m media spend. In January this year, Lynx relaunched its website with free mobile content offering tips on how to woo women.