Daily Express in diet guide giveaway

by Julia Buchanan, Promotions & Incentives 19-Dec-08, 11:20

LONDON - The Daily Express is launching a healthy-living guide giveaway this weekend targeting diet-conscious women around the festive period.

The promotion, created by Cocktail Marketing, offers readers a pack including a fitness DVD, a diet book, a Carol Vorderman recipe book and a classical music CD. Readers will be able to receive the pack if they send off a coupon from the paper with £4.94.

The offer is also available to customers buying other lifestyle books and DVDs from the paper. In July, the Daily Express teamed up with online glasses retailer Glasses Direct to launch a co-branded website giving readers access to spectacles promotions.