InBev appoints The Big Kick for Becks push

by James Quilter, Promotions & Incentives 12-Mar-09, 10:00

LONDON - InBev has appointed The Big Kick to handle its below-the-line marketing for Becks, Becks Vier and Becks Alcohol-Free.

The Big Kick, which won the business after a three-way pitch, will launch its first work for the Becks brands in a summer on-pack promotion.

Recently Becks has made a number of moves to underline its artisitic credentials. Last year Becks created a series limited edition bottles with labels featuring works of art from graduates at the Royal College of Art while the brand also runs its Becks Fusion music event.