Britvic adds two agencies to SP roster

by James Quilter, Promotions & Incentives 20-Mar-09, 16:56

LONDON - Britvic has appointed sales promotion agencies The Marketing Store (TMS) and Notorious following a review of its agency roster.

TMS has been appointed to handle sales promotion on Robinsons and Gatorade while Notoriious will fufill the same brief on Tango.

Euro RSCG KLP has been retained as sales promotion agency for Pepsi and 7Up. The moves were a part of a wider restructure of Britvic's agency roster.

Britvic marketing director Simon Stewart said: "We are evolving our agency roster to meet new and changing dynamics within the market and to drive forward our ambitious growth plans."

Recent Britvic sales promotion activity includes its current on-pack campaign offering consumers the chance to win a daily prize of £1000 of sports equipment.