Shloer to sponsor UKTV food programmes

by Emma Barnett, mediaweek.co.uk 03-Apr-09, 15:40

LONDON - Shloer, the sparkling juice drink, is to be broadcast sponsor of a six-month programming strand on UKTV Food, "Food to Share".

The strand, which includes Oliver's Twists, Recipe for Success and Saturday Kitchen, begins on Monday (6 April) and runs until 23 August, with 17 hours of programming per week.

The six-figure deal also extends online to the UKTV Food website, with specially created content such as recipe ideas, display advertising and sponsorship of the UKTV food monthly e-newsletter.

Andy Moore, IDS commercial development manager, negotiated the deal for UKTV, with Suzanna Balchin, media planner at John Ayling & Associates, on behalf of Shloer.