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Wolf Blass to launch Ashes promotion
LONDON - Wine brand Wolf Blass is set to launch a cricket-themed promotion to run alongside its sponsorship of 5's cricket coverage this summer including the nPower Ashes series.
The campaign, which was created by Steam UK, offers consumers the chance to win a series of VIP Ashes-themed prizes including the chance to meet former England player Darren Gough.
Over 6,000 POS kits to highlight the tie-in have been produced to highlight the cricket tie-in, dubbed 'The Vintage Performance'. It will be available in supermarkets and convenience stores.
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The decision to sponsor the Ashes series follows Wolf Blass' decision in January to renew its sponsorship as the official wine of England rugby and official supplier to the Rugby Football Union.
Wolf Blass appointed Steam in 2006 to handle its marketing around that year's Ashes series in Australia.
Wolf Blass: cricket promotion
Tags
- ashes |
- cricket |
- FMCG |
- Experiential |
- wolf blass |
- Sales Promotion |
- Marketing |
- Media & Entertainment
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