Warburtons launches £20m on-pack coupon campaign

Promotions & Incentives 12-May-09, 10:42

LONDON - Warburtons has launched an on-pack promotion with Heinz, Princes and Birds Eye aiming to persuade consumers to make their own lunch.

The 'Save tons on lunch' campaign will feature a code on Warburtons packs offering consumers the chance to claim coupons offering money-off on the partner brands' products.

The campaign, which will offer £20m worth of coupons, will run across 100m Warburtons loaves from mid-June until September. Marketing support will include print and online advertising. It was created by The Big Kick.

Warburtons campaign comes at a time when its competitor brands are engaged in promotional activity espousing the benefits of bread. Both Kingsmill and Hovis have recently run campaigns around their wholemeal ranges.