Phase Eight ties up writer Penny Vincenzi for book promotion
LONDON - Women's clothing chain Phase Eight and fiction writer Penny Vincenzi have tied up for a partnership promotion to promote her new book in the chain's stores.
The campaign, which was created by Mostra, will involve Vincenzi's new book 'The Best of Times' being promoted in-store through an author signing event, sample chapters and point of sale in all stores.
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Phase Eight customers will also receive a 20% discount on the book, which is released on 14 May. The campaign runs until June 14.
The sample chapters will contain details of a prize of spa weekend which is available to Phase Eight customers and through Vincenzi's website.
Vincenzi and Phase Eight tie up
Tags
- discount |
- competition |
- mostra |
- books |
- penny vincenzi |
- Sales Promotion |
- Marketing |
- the best of times |
- prize |
- FMCG |
- phase eight
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