Cadbury Dairy Milk Buttons launches kids campaign in city farms

by James Quilter, Promotions & Incentives 14-May-09, 15:45

LONDON - Cadbury's Dairy Milk Buttons is planning to tour city farm's as part of an experiential campaign to run during the half-term holidays.

The Buttons Fun on the Farm campaign will consist of six different activity zones in the farms featuring activities such as treasure hunts, face painting, story telling and 'biscuit and button decorating.

The campaign will launch at London's largest city farm, Mudchute Park and Farm in the east of the city from 23 to 24 May. It will move on to farms in Liverpool, Gateshead, Leicester, Bath, Nottingham and Manchester.

It is free to enter the activity however consumers need to order a ticket from Cadbury's Buttons Fun on the Farm website.