Pot Noodle launches mobile kebab shop for festival circuit

by James Quilter, Promotions & Incentives 21-May-09, 11:37

LONDON - Pot Noodle has launched its own kebab van as part of an experiential campaign to support its new Doner Kebab variant.

The campaign, which was created by Closer, features characters and music from its recent Doner Kebab TV ad. The van will target 16 to 25-year-olds on the summer festival circuit.

In addition to product sampling consumers will also be able to take part in 'The Chilli Challenge' where they have to taste a series of hot chilli sauce in order to win a Pot Noodle 'bling belt'.

Speaking about the campaign Pot Noodle marketing manager Cheryl Calverley said: "This is a true celebration of the coming together of two food titans to create ultimate man food. The live environment gives us the opportunity to build on the ATL story and give our consumers the chance to sample the product for themselves."