7Up launches holiday voucher promotion with Thomas Cook

by James Quilter, promotionsandincentives.co.uk 16-Jun-09, 10:22

LONDON - Brtivic has teamed up with Thomas Cook Holidays to launch a 7Up on-pack promotion offering money-off vouchers on holidays.

The campaign, dubbed 'The Natural Wonders of the World', allows consumers to collect £10-off vouchers by either redeeming a unique on-pack code via a 7Up microsite. There is also a no purchase necessary route, where consumers can receive a voucher by entering their personal details online.

Vouchers can be redeemed for holidays with Thomas Cook or any of its sub-brands, including Airtours, Panorama and Tradewinds.

A maximum of 10 vouchers, which are subject to a minimum spend per booking, can be saved up per household. A £100 of vouchers will only be valid when purchasing a holiday worth more than £1,200.

The closing date for the promotion is October 31.