Whiskas launches money back promise and cat search promo

by James Quilter , promotionsandincentives.co.uk 25-Jun-09, 15:57

LONDON - Whiskas has launching a money back guarantee on its 12 Pouch packs as part of a range of activity for the brand.

Whiskas said the offer is available to anyone who believed their cat was not satisfied with the pouches. The refunds can be claimed through the brand's site.

Additionally it has launched a nationwide search for the next cat to be featured on its packaging. Consumers who would like to enter the competition need to visit the Whiskas website to upload a picture and a short story about about their cat.

The winning cat will appear on all Whiskas lines, while 13 runners-up will receive a year's supply of Whiskas.

However, the Whiskas campaign bears a close resemblance to a campaign by Purina brand Felix, which offers consumers the chance to upload photos to the Felix website. The winner will have their cats on Felix Kitten Care multipacks, while the runners-up received free cat food.

The Felix and Whiskas promotion are not alone offering consumers the chance to affect on product packaging. Kinder is running a competition, using an identical mechanic, for their child to become the next ‘Kinder Boy' on Kinder's Mini-Treats product.