InBev appoints The Big Kick as Stella Artois agency

by James Quilter , promotionsandincentives.co.uk 04-Aug-09, 14:04

LONDON - InBev has appointed The Big Kick as its promotional marketing agency for Stella Artois.

The move follows its decision to appoint the agency to work on sister brand Becks in April. InBev was talking to agencies about the Stella Artois account in June.

The Big Kick recently launched run an on-pack promotion for the Becks offering purchasers tickets on a buy one get one free basis to a variety of activities including music lessons and paintballing.

However The Big Kick did not work on Stella Artois' current ‘Hedge Fund' promotion featuring TV presenter Ben Fogle, which was created by Mother.

Despite this Stella Artois has not launched many promotional campaigns compared to its competitors in recent months.

Last year it ran an off-trade push offering a free chalice glass with eight-can packs. In 2006, The Marketing Store also created the Stella Artois Film Challenge at 3,000 venues throughout the UK. Consumers buying two pints of Stella were handed 10 Trivial Pursuit cards so they could challenge their mates on their film knowledge at the bar.

Lager brands running promotions this year include Fosters, Carlsberg, Tuborg and Edelweiss.