P&I instore league. The points system

by James Quilter , promotionsandincentives.co.uk 16-Sep-09, 13:52

LONDON - The P&I Point of Sale League is a collaboration between P&I and retail research and shopper marketing agency Retail Why.

To formulate the top 10, random stores from each of the big four retailers (Morrisons, Tesco, Asda and Sainsbury's) were visited by Retail Why. There we examined what brands had the greatest POS presence on the shop floor with points awarded for displays and point of sales material. Finally the scores are averaged out.

Points are awarded as follows:

Pallets (4)
Gondolas (3)
Half pallets (2)
Display units (2)
Additional material and hanging cards (1)

August's Point of Sale League Top 10

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