Babycham launches on-pack Christmas promotion

by James Quilter , promotionsandincentives.co.uk 26-Oct-09, 10:52

LONDON - Constellation is launching an on-pack promotion for its sparkling perry drink Babycham as part of its aim to increase sales in the run-up to Christmas.

The campaign will run on four-packs of 20ml bottles of Babycham offering the chance to win one of 2,500 limited edition Babycham glasses.

No purchase is necessary to enter the competition, which closes in April next year. Entrants need to fill in their details via the Babycham site.

Constellation hope the promotion will reach over a million consumers. The company claims the Christmas period results in sales of Babycham rising fifteen fold.

Speaking about the importance of the Christmas period to the brand Clare Griffiths, VP European consumer marketing for Constellation Europe, said: "Babycham sales increase fifteen times over during the festive period and the number of stockists more than double."