Maille mustard launches promotion with The Lanesborough hotel

by James Quilter , promotionsandincentives.co.uk 29-Oct-09, 14:58

LONDON - French mustard brand Maille has tied up with five-star London hotel The Lanesborough to launch an on-pack competition.

The promotion, which is running on-pack on all variants of the mustard, will offer the chance to have Paul Gayler, food writer and head chef at The Lanesborough, come to your home and cook for dinner party of seven guests.

Entrants to the competition will need to visit Maille’s newly launched UK website. In addition to the main dinner party prize there will be 50 hampers for runners-up.

Milder French and American mustards have become increasingly popular with UK consumers who are turning away from hotter native varieties such as Coleman’s English Mustard.

Last month research analyst TNS revealed sales of traditional English mustard have fallen by 6.4% with Coleman’s variety dropping by 5.2%.