Hovis offers free white loaves in coupon push

by James Quilter , promotionsandincentives.co.uk 05-Nov-09, 11:34

LONDON - Premier Foods brand Hovis is offering consumers a free loaf of bread as part of its latest email couponing campaign.

The push for Hovis’ Soft White product ties in with its recent advertising campaign, created by MCBD. The campaign proclaimed Soft White as the ‘softest’ white bread available.

An ad, which was shot by Agency Republic, is featured on the coupon landing page. To collect the coupon consumers need to sign up their email address and download coupon printing software.

The brand is currently at the tail-end of a spate of sampling activity for Hovis in city centres around the UK. It is currently running an on-pack promotion for the Poppy Appeal, which aims to raise £10,000 for the charity.