Shloer launches promotions through November and December

by James Quilter , promotionsandincentives.co.uk 11-Nov-09, 10:58

LONDON - Shloer has teamed up with Habitat and John Lewis to run a series of competitions in the run-up to Christmas.

The brand has launched a promotion via baby website Bounty.com offering the chance to win £1,000-worth of Habitat vouchers. The activity has been created to support the launch of a new rose variant.

Newsletters are being emailed to the 600,000-subscriber Bounty database. At the same time Shloer is running an experiential campaign in the Habitat store in London’s Westfield Shopping Centre throughout November.

This will be followed with a December online and press campaign offering the chance to win a complete set of tableware from John Lewis. This prize includes crockery, glassware and cutlery for a table of eight.

Shloer has been a regular user of partnership activity. In July the brand launched a campaign with outdoor clothing brand White Stuff where consumers could win a camper van used by the brands ambassadors.