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					<title><![CDATA[Brand Republic in Digital]]></title>
					<link>http://www.brandrepublic.com/</link>
					<description><![CDATA[Latest marketing & media news from Brand Republic]]></description>
					<language>en</language>
					<lastBuildDate>Fri, 19 Mar 2010 16:18:54 GMT</lastBuildDate>
					<managingEditor>brandrepublic@mail4.haymarketbusinessinteractive.com</managingEditor>
					<webMaster>brandrepublic@mail4.haymarketbusinessinteractive.com</webMaster>
					
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					<title><![CDATA[HMV to launch mobile gaming with Orange]]></title>
					<link>http://www.brandrepublic.com/Discipline/Digital/News/991450/HMV-launch-mobile-gaming-Orange/</link>
					<description><![CDATA[LONDON - Orange and HMV are launching a mobile gaming service called hmv mobile games, claimed to be the first of its kind from a mobile operator.]]></description>
					
					<pubDate>Fri, 19 Mar 2010 13:05:00 GMT</pubDate>
					
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					<title><![CDATA[Comparethemarket launches meerkat iPhone app]]></title>
					<link>http://www.brandrepublic.com/Discipline/Digital/News/991502/Comparethemarket-launches-meerkat-iPhone-app/</link>
					<description><![CDATA[LONDON - Comparethemarket.com has taken its meerkat mascot Aleksandr Orlov into yet another medium with the creation of a free iPhone app allowing people to play with his phrases.]]></description>
					
					<pubDate>Fri, 19 Mar 2010 12:15:00 GMT</pubDate>
					
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					<title><![CDATA[Brown, Cameron and Clegg turned into zombies for DVD promotion]]></title>
					<link>http://www.brandrepublic.com/Discipline/Digital/News/991420/Brown-Cameron-Clegg-turned-zombies-DVD-promotion/</link>
					<description><![CDATA[LONDON - Politicians including Gordon Brown and David Cameron have been turned into zombies in a new game, launched to promote the release of Sony Pictures film 'Zombieland' on DVD.]]></description>
					
					<pubDate>Fri, 19 Mar 2010 12:00:00 GMT</pubDate>
					
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					<title><![CDATA[Churchill brand launches comedy iPhone app]]></title>
					<link>http://www.brandrepublic.com/Discipline/Digital/News/991341/Churchill-brand-launches-comedy-iPhone-app/</link>
					<description><![CDATA[LONDON - Insurance brand Churchill is rolling out a light-hearted iPhone app to help consumers make tough decisions.]]></description>
					
					<pubDate>Fri, 19 Mar 2010 11:20:00 GMT</pubDate>
					
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					<title><![CDATA[Microsoft Advertising promotes Jonathan Lewen to head of agency sales]]></title>
					<link>http://www.brandrepublic.com/Discipline/Digital/News/991405/Microsoft-Advertising-promotes-Jonathan-Lewen-head-agency-sales/</link>
					<description><![CDATA[LONDON - Digital giant Microsoft has promoted group sales manager Jonathan Lewen to the role of head of agency sales for Microsoft Advertising UK, replacing Paul Carolan, who left in September to start his own business.]]></description>
					
					<pubDate>Fri, 19 Mar 2010 10:35:00 GMT</pubDate>
					
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					<title><![CDATA[Viral View: Switching screens - when will video advertising go mobile?]]></title>
					<link>http://www.brandrepublic.com/Discipline/Digital/News/991282/Viral-View-Switching-screens---when-will-video-advertising-go-mobile/</link>
					<description><![CDATA[In today's 'multiscreen world', mobile devices have an increasingly important role to fulfil.]]></description>
					
					<pubDate>Fri, 19 Mar 2010 10:00:00 GMT</pubDate>
					
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					<title><![CDATA[Adidas 'Originality' ad takeover sparks online wimper]]></title>
					<link>http://www.brandrepublic.com/Discipline/Digital/News/991331/Adidas-Originality-ad-takeover-sparks-online-wimper/</link>
					<description><![CDATA[LONDON - Adidas' takeover of an entire E4 'Skins' ad break for its 'House Party' follow up got a mixed reaction online, following its debut last night, capping a miserable week for its star David Beckham.]]></description>
					
					<pubDate>Fri, 19 Mar 2010 09:40:00 GMT</pubDate>
					
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					<title><![CDATA[Trading Places (19 Mar): This week's people moves in advertising, marketing and media]]></title>
					<link>http://www.brandrepublic.com/Discipline/Digital/News/991326/Trading-Places-19-Mar-weeks-people-moves-advertising-marketing-media/</link>
					<description><![CDATA[LONDON - Jerry Buhlmann and Steve Ridley both land major global roles at their respective agencies and there's a creative merry-go-round in adland, as Brand Republic rounds up this week's industry moves in advertising, digital, marketing and media.]]></description>
					
					<pubDate>Fri, 19 Mar 2010 09:00:00 GMT</pubDate>
					
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					<title><![CDATA[DDB unveils 'carousel' follow-up for Philips]]></title>
					<link>http://www.brandrepublic.com/Discipline/Digital/News/991080/DDB-unveils-carousel-follow-up-Philips/</link>
					<description><![CDATA[LONDON - DDB London has unveiled the official trailer for its follow-up to the Cannes Grand Prix-winning Philips 'carousel'. It reveals that each of the five new online films shares the same script.]]></description>
					
					<pubDate>Thu, 18 Mar 2010 17:37:00 GMT</pubDate>
					
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					<title><![CDATA[Clinique courts agencies for global digital campaign]]></title>
					<link>http://www.brandrepublic.com/Discipline/Digital/News/991266/Clinique-courts-agencies-global-digital-campaign/</link>
					<description><![CDATA[LONDON - Clinique is looking for a digital agency to handle a global campaign for its Skin Supplies for Men product division.]]></description>
					
					<pubDate>Thu, 18 Mar 2010 14:05:00 GMT</pubDate>
					
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