Marketing

Borders UK on the verge of going into administration
Borders UK has said it intends to appoint BDO as its administrators, following a failure to raise funds for the struggling books retailer.
- Read the full article here
- Fears for Borders grows as retailer freezes online book orders
- Retailers and media leap on new Dan Brown book

Borders UK on the verge of going into administration
Borders UK has said it intends to appoint BDO as its administrators, following a failure to raise funds for the struggling books retailer.
- Read the full article here
- Fears for Borders grows as retailer freezes online book orders
- Retailers and media leap on new Dan Brown book

Tesco to sell Apple iPhone after securing deal with O2
Tesco has confirmed it is to start selling the Apple iPhone in stores and via Tesco Direct after finalising a deal with O2.
- Read the full article here
- Vodafone highlights network speed in iPhone push
- Tesco Mobile runs national promotion campaign

BR Video: Public unimpressed by politicised Jedward posters
Posters by both Labour and the Torys which show the parties' leaders Photoshopped into an image of 'X Factor' twins Jedward are branded "childish" and "pointless".
- Read the full article here
- Tory Jedward poster runs minutes after eviction
- X Factor pulls in 12.6m as Jedward's luck ends

Coca-Cola struggles to bring 'greener' bottles to UK
Coca-Cola will have to tackle supplier issues before launching sustainable bottling into the UK market and promoting its green positioning.
- Read the full article here
- Pepsi plots to spoil Coke's World Cup tie
- Coca-Cola rebrands global juice brand portfolio
Marketing News
Accurist launches Tweeting Clock and new version of John Cleese's iconic 1978 TV ad
by Staff, marketingmagazine.co.uk, 26-Nov-09, 16:15
LONDON - Accurist is doing something old and something new. The British watch manufacturer will launch on 1 December a...
George at Asda launches Body Sculpt Vest to minimise 'man-boobs' and give an 'instant six-pack'
by Nicola Clark, marketingmagazine.co.uk, 26-Nov-09, 12:12
LONDON - Supermarket giant Asda is launching a Body Sculpt Vest designed to give men an 'instant six-pack'.
ITV2 commissions second series of Jordan's 'What Katie Did Next'
by Staff, marketingmagazine.co.uk, 26-Nov-09, 12:00
LONDON - ITV2 has commissioned a second new series 'What Katie Did Next' from Pricey Media, the independent production company launched...
Waitrose customer magazine triumphs at APA awards
by Nicola Clark, marketingmagazine.co.uk, 26-Nov-09, 11:10
LONDON - John Brown's Waitrose Food Illustrated was on winning form at last night's APA International Customer Publishing Awards, picking...
Weight Watchers revamps ready meals
by Amy Golding, marketingmagazine.co.uk, 26-Nov-09, 10:30
LONDON - Weight Watchers is revamping the look of its ready meals to help it compete against own-brand products.
Blogs
Let's hear it for landfill
By Ian Moore /
Devil's Advocate
I applaud the Gov's latest wheeze for a national forest to absorb all that nasty greenhouse gas, but isn't there a short-cut available here? STOP...
Apart from your customers, who’s talking about you?
By Graeme Crossley /
Graeme Crossley on fixing Brand Pain
Whenever I hear people talk about brand sentiment, there seems to be a huge emphasis on what their customers are saying about them online, but...
Jobs
- Marketing and Communications Manager, Insurecom
- circa £34K pa, South East England










