Marketing

Borders UK on the verge of going into administration

Borders UK on the verge of going into administration

Borders UK has said it intends to appoint BDO as its administrators, following a failure to raise funds for the struggling books retailer.

 
Borders UK on the verge of going into administration

Borders UK on the verge of going into administration

Borders UK has said it intends to appoint BDO as its administrators, following a failure to raise funds for the struggling books retailer.

 
Tesco to sell Apple iPhone after securing deal with O2

Tesco to sell Apple iPhone after securing deal with O2

Tesco has confirmed it is to start selling the Apple iPhone in stores and via Tesco Direct after finalising a deal with O2.

 
BR Video: Public unimpressed by politicised Jedward posters

BR Video: Public unimpressed by politicised Jedward posters

Posters by both Labour and the Torys which show the parties' leaders Photoshopped into an image of 'X Factor' twins Jedward are branded "childish" and "pointless".

 
Coca-Cola struggles to bring 'greener' bottles to UK

Coca-Cola struggles to bring 'greener' bottles to UK

Coca-Cola will have to tackle supplier issues before launching sustainable bottling into the UK market and promoting its green positioning.

 
 

Marketing News

Accurist launches Tweeting Clock and new version of John Cleese's iconic 1978 TV ad

Accurist launches Tweeting Clock and new version of John Cleese's iconic 1978 TV ad

by Staff, marketingmagazine.co.uk, 26-Nov-09, 16:15

LONDON - Accurist is doing something old and something new. The British watch manufacturer will launch on 1 December a...

 
George at Asda launches Body Sculpt Vest to minimise 'man-boobs' and give an 'instant six-pack'

George at Asda launches Body Sculpt Vest to minimise 'man-boobs' and give an 'instant six-pack'

by Nicola Clark, marketingmagazine.co.uk, 26-Nov-09, 12:12

LONDON - Supermarket giant Asda is launching a Body Sculpt Vest designed to give men an 'instant six-pack'.

 
ITV2 commissions second series of Jordan's 'What Katie Did Next'

ITV2 commissions second series of Jordan's 'What Katie Did Next'

by Staff, marketingmagazine.co.uk, 26-Nov-09, 12:00

LONDON - ITV2 has commissioned a second new series 'What Katie Did Next' from Pricey Media, the independent production company launched...

 
Waitrose customer magazine triumphs at APA awards

Waitrose customer magazine triumphs at APA awards

by Nicola Clark, marketingmagazine.co.uk, 26-Nov-09, 11:10

LONDON - John Brown's Waitrose Food Illustrated was on winning form at last night's APA International Customer Publishing Awards, picking...

 
Weight Watchers revamps ready meals

Weight Watchers revamps ready meals

by Amy Golding, marketingmagazine.co.uk, 26-Nov-09, 10:30

LONDON - Weight Watchers is revamping the look of its ready meals to help it compete against own-brand products.

 

Blogs

Blog avatar

Let's hear it for landfill
By Ian Moore / Devil's Advocate

I applaud the Gov's latest wheeze for a national forest to absorb all that nasty greenhouse gas, but isn't there a short-cut available here? STOP...

 
 
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Apart from your customers, who’s talking about you?
By Graeme Crossley / Graeme Crossley on fixing Brand Pain

 Whenever I hear people talk about brand sentiment, there seems to be a huge emphasis on what their customers are saying about them online, but...

 
 

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