consumer protection act May 23, our challenges

by: joel davis - 09-05-2008 14:56

The two areas of the Consumer Protection Act from Unfair Trading 2008 that relate closely to social media marketing are:

Falsely representing oneself as a consumer within a forum or blog.

Seeding positive messages about a brand in a blog without making it clear that the message has been created by, or on behalf of, the brand.

One of the values at www.agency2.co.uk, the social media agency, is that our writers clearly state in the content and the profile that the contributor is a brand ambassador (i.e. works on behalf of the brand) we will never imply we are an impartial member of the public.

How do you see this Act affecting your marketing?