Ex-Crispin Porter duo launch crowdsourcing agency
NEW YORK - Two former Crispin Porter + Bogusky executives have set up an ad agency based in Colorado that will produce work by crowdsourcing instead of having any in-house creatives.
John Winsor and Evan Fry have joined up with Claudia Batten, a founder of in-game advertising network Massive, to launch Victors & Spoils.
Winsor is the chief executive, Fry the chief creative officer and Batten the chief operating officer.
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At Crispin Porter Fry was creative director on accounts such as Domino's Pizza, Nike and Burger King, while Winsor was executive director of strategy and innovation.
Victors & Spoils claims it will offer the "strategic direction, engagement and relationship management that brands rely upon their agencies to provide", married to a crowdsourcing model.
The agency has already turned a brief to create its logo over to a crowdsourcing network for graphic design projects. Fry has set the top prize set at $1,000 and 26 submissions have already been delivered before the deadline of 5 November.
Victors & Spoils: crowdsourcing agency
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