In This Bulletin

NEWS

Explore Brand Republic


Wal-Mart begins stocking coffins and funeral urns

by Sarah Johnson, marketingmagazine.co.uk 30-Oct-09, 09:08

LONDON - Wal-Mart, the world's largest retailer, has launched a range of funeral products including coffins and urns to hold ashes.


st1\:*{behavior:url(#ieooui) }


The retailer, which owns Asda in the UK, can now claim to cater to its customers' needs from cradle to grave.

Prices of the coffins will range from $895 (£540) to $2899 (£1751). The designs include messages such as ‘Mom' or ‘Dad Remembered' and come in a choice of steel or bronze finishes.

The retailer is even offering a payment plan, enabling customers to pay for the caskets over 12 months interest-free.

The products can be dispatched within 48 hours.

The website offers several coffins and several dozen urns, with separate ranges for people and pets.

Wal-Mart said the new coffin range was a ‘limited beta test' to see how customers would respond.

An Asda spokeswomen said: 'it is doubtful we'll follow in their wake, but we are undertaking a review.'

 

Below: Butterfly Cloissone Keepsake Heart Urn

Butterly Cloisonne Keepsake Heart urn

 

 

 

 

 

Below: Classic Pewter Paw Prints Pet Urn:

 

Classic Pewter Paw Prints Pet Urn

Comments

Daniel Farey-Jones

Daniel Farey-Jones - 30/10/2009

Wal-Mart: for when it's time to check out

 
 
 
John Gallen

John Gallen - 30/10/2009

"undertaking" a review... following in their "wake".... who writes this stuff ')

 
 
 
David Simpson

David Simpson - 30/10/2009

I can see the signs already for the first close-out sale... Everything Must Go...

 
 
 
Grilla Login

Grilla Login - 30/10/2009

Shareholders will be demanding a big urn-out.

 
 
 

Have your say

Only registered users may comment. Log in now or register for a free account.

* This information is required.

*
*

Forgotten password?

 

Jobs

Directory