July 5, 2008

 
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Leo Burnett scoops £27 million Homebase account

Leo Burnett scoops £27 million Homebase account

Leo Burnett has won the £27m Homebase advertising account following a final shootout against CHI & Partners.

 
Leo Burnett scoops £27 million Homebase account

Leo Burnett scoops £27 million Homebase account

Leo Burnett has won the £27m Homebase advertising account following a final shootout against CHI & Partners.

 
DDB wins £85m global Tourism Australia account

DDB wins £85m global Tourism Australia account

DDB Worldwide has scooped the £85m global Tourism Australia account after a final shootout against Saatchi & Saatchi.

 
Google ordered to reveal every YouTube user

Google ordered to reveal every YouTube user

Google has been ordered by a US court to handover the personal details of everyone who has ever watched a video on YouTube to Viacom.

 
BBC dominates all media in new Touchpoints report

BBC dominates all media in new Touchpoints report

BBC One is the nation's favourite television channel and BBC Radio 2 is the most popular national radio station, according to the findings of the new IPA Touchpoints survey.

 

Advertising

Kellogg signs Dame Kelly Holmes as brand ambassador

by Gemma Charles Marketing 04-Jul-08

LONDON - Kellogg has signed up Olympic champion Dame Kelly Holmes to front its £2m Wake Up To Breakfast campaign.

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B to B

IDM Summer School 'virtually certain' to go ahead

by Lucy Fisher Marketing Direct 04-Jul-08

LONDON - The Institute of Direct Marketing (IDM) has said that its Summer School is 'virtually certain' to be reinstated, having received a pledge of £15,000 from Royal Mail at its annual Patrons Dinner last night.

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Campaign

Campaign

Campaign is the weekly 'bible' of the advertising industry. As an internationally recognised media brand in its own right, Campaign has covered the in and outs of the UK and international advertising market since 1968. You can find all the latest news of breaking ad campaigns on its web site , as well as subscribe to  Campaign emag - the digital edition of the title.

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Blogs

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To dream the impossible dream
By Ian Thomas / You're Hired!

To dream the impossible dream To find the impossible candidate   Is it me or are employers being much tighter on their recruitment...

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The $400m dollar radio man
By Gordon Macmillan / Gordon's Republic

Forget Jonathan Ross, US radio shock jock (and celebrated junkie) Rush Limbaugh (Guantanamo Bay: "a tropical retreat from the Jihad") has signed...

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Another surprise, consumers still don't like junk mail!
By Hugh Bessant / B2B 101

Another survey and lo and behold, 70% of consumers loath and detest junk mail. And so they should. Junk mail, as defined by me, is untargeted...

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#4 of 25 Things we know about what we don't know about Marketing Effectiveness
By John Billett / Billett on Effectiveness

Friday July 4th 2008 Test, Develop, Measure, Attribute are marketing's four "dirty words" In so many walks of life and business,...

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