Advertising, media, marketing and PR news & jobs

BBC marketing chief quits for DFS

Helen Normoyle, director of marketing at the BBC, is joining the sofa retailer DFS as chief marketing officer.

Coke Zero introduces 'taste the possibilities' pan-Euro push

Coke Zero has launched a TV and digital pan-European marketing push, which introduces the "taste the possibilities" strapline as part of the brand's "Zero sugar, great Coke taste" brand message.

BMW unveils plans for floating Olympic showroom 1

BMW, the official automotive partner for the London 2012 Games, has unveiled plans for a state-of-the-art, floating showroom, as a central plank of its sponsorship of this year's Olympics.

Channel 4 hires Hearst's Matt Salmon as head of agency sales 1

Channel 4 has appointed Matt Salmon, group commercial director at Hearst Magazines UK, as head of agency sales.

MasterCard extends Champions League sponsorship

MasterCard has announced it is to renew its sponsorship of the Uefa Champions League for a further three years.

Drinks body launches campaign for responsible alcohol marketing

The European Forum for Responsible Drinking (EFRD), whose members includes Bacardi, Diageo and Pernod Ricard, has launched a digital campaign targeting marketers and agencies, to promote responsible marketing practices for alcoholic drinks.

Dove erects Valentine's Day 'tweet screen'

Dove, the Unilever-owned beauty brand, has rolled out a screen in London's Victoria station, which displays tweeters' responses to questions about women and beauty.

Bakers creates TV soundtrack just for dogs 2

Bakers, the Nestle owned pet food brand, has created an ad for dogs, which includes a high-pitched whistle that can not be heard by humans.

Test our rivals' tablet claims, says Future as it publishes T3 data 1

Future is encouraging media agencies to probe the numbers its magazine publishing rivals are claiming for their tablet editions, as part of an "educational" initiative to grow the tablet advertising market.

Dave Trott

Radical common sense

Bob Willott

On the bottom line

Chris Arnold

On ethical marketing

Thinkbox

Square-eyed thinking

Blogs

It’s a book, dufus

Lolly and Nat, 13 February 2012

Fashion fembot

Greg Taylor, 13 February 2012

Digital Society Gives Us Reach, But That’s Not a Sale

Saman Mansourpour, 13 February 2012

Bed-hopping is a no-brainer

Heather Westgate, 13 February 2012

Should Rupert Murdoch sell the Sun?

@gordonmacmillan, 13 February 2012

Government champions direct marketing – £millions could be saved.

Mark Tomkins, TDA, 13 February 2012

More blogs

View all White Papers

Corporate Digital Communities, Do They Work?

BrightLemon
Date: Mon 13 Feb 2012 - Mon 13 Feb 2012
Venue:
Cass Business School, 106 Bunhill Row, London, EC1Y 8TZ
More

Working with the Media

Chartered Institute of Public Relations
Date: Mon 13 Feb 2012 - Mon 13 Feb 2012
Venue: 52-53 Russell Square London United Kingdom WC1B 4HP More

Human Factors International

Human Factors Europe
Date: Tue 21 Feb 2012 - Thu 23 Feb 2012
Venue: MWB 60 Cannon Street London, EC4N 6JP More

View all events

The joy of sex marketing

From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith.

Generation Y: Demanding diners who expect healthy eats and good value

Young people aged 16-24 are increasingly turning to eating out as a good value activity, and social media is one of the best ways to target them, writes Stephen Mellor, qualitative director at Tpoll.

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

The head of UK marketing for Audi is aiming to protect the brand's premium positioning while repeating its 2011 success, writes Alex Brownsell.

Brand barometer: Carbonated drinks, which one is most prominent online?

Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.

Cookie consent: how to stay on the right side of the law

As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.

Is media fairer to women? 1

Are women now more likely to get on in the industry, asks Alasdair Reid.

Turning browsers into buyers

Specialist electronics retailers are failing to turn online browsers into buyers and are losing out to the generalists, writes John Thekanady, director of client services at Kantar Media Compete.

TV or not TV: Should challenger brands resist the lure of TV advertising? 2

Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising.

Exploring licensing's new gaming frontier

The explosion in popularity of mobile and digital games and their characters has made brand licensing a rapidly changing industry, full of risks, but also lucrative opportunities, writes Eva MacIntosh.

Brand barometer: Social media performance of RBS

Insight into the social media performance of the Royal Bank of Scotland over the last five months.

New business leagues (10 February 2012)

Team Saatchi and JWT join the creative new-business league this week with their capture of the QualitySolicitors and Royal Caribbean International accounts respectively. Meanwhile, Goodstuff becomes number two in the media league with two wins: Secre...