Advertising, media, marketing and PR news & jobs

Yahoo agrees to pay in excess of $1bn for Tumblr

Yahoo has agreed a deal to buy social blogging platform Tumblr for more than $1bn (£720m).

Sky sponsors Sun documentary on boxing star Carl Froch

BSkyB has paid for The Sun to produce a mini-documentary about British super-middleweight champion Carl Froch, as part of the broadcaster's promotion ahead of Froch's next bout this Saturday.

WCRS scoops £15m European Betfair ad account

Engine's WCRS has won the pan-European ad account for Betfair, after a four-way pitch involving WCRS, Bartle Bogle Hegarty and M&C Saatchi.

Ricky Gervais returns with David Brent for YouTube's Comedy Week

YouTube has teamed up with Ricky Gervais to bring his David Brent character back to the screen in a new internet series called 'Learn Guitar with David Brent' as part of YouTube's Comedy Week.

Ocado 'playing with fire' after Morrisons talks 1

Ocado is "playing with fire" by discussing a partnership with Morrisons and could put itself out of business if it continues to provoke the wrath of partner Waitrose, claims Shore Capital.

H&M leads top ten most-shared Beckham ads on the social web

Viral videos and TV ads for H&M are the most-shared ads starring David Beckham, who last week announced his retirement from professional football and played his last game on Saturday for Paris St Germain.

Goodstuff awarded £1m Diesel TimeFrames business

Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.

Jaguar readies global campaign for F-Type launch

Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car.

Tweets drive buyers to car showrooms, study reveals

The more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study.