In Depth
Where students can find help on Brandrepublic.com
LONDON - As the place where the advertising, marketing, media and communications industries meet online, BrandRepublic.com offers plenty of opportunities for students interested in the sector to find out more. Simply click on the links below to find what you are looking for:
Where students can find help on Brandrepublic.com
LONDON - As the place where the advertising, marketing, media and communications industries meet online, BrandRepublic.com offers plenty of opportunities for students interested in the sector to find out more. Simply click on the links below to find what you are looking for:
Fringe meetings on marketing issues at the Labour Party Conference
LONDON - The Labour Party Conference spawned a host of marketing-related events.
Tollett and Stamp: a creative combo to bet on?
The award-winning team are certainly rising stars, but what are the challenges they'll face at Adam & Eve.
Unopened direct mail rates fall in 2008
LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 months was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen...
Features
Brand Health Check: Nokia
by Alison Donnelly, Marketing , 30-Sep-08, 09:45
LONDON - The once-ubiquitous handset brand is losing its core audience to rivals.
Brand Health Check: Time Out
by Brand Health Check: Time Out, Marketing , 23-Sep-08, 16:34
LONDON - After a 12% drop in circulation, is the title right to consider free distribution?
Analysis
Planning Casebook - Cadbury Creme Egg campaign reaches 18 million
by Aimee Stokes, Media Week , 23-Sep-08, 12:00
Challenge: To encourage consumers to buy Cadbury Creme Eggs (available from January to Easter) in a year when Easter fell early, and to establish the "Here today, goo tomorrow" brand repositioning, after 23 years of "How do you eat yours?"
Sector Insight: Household paper products
by Jane Bainbridge, Marketing , 27-Aug-08, 15:13
LONDON - Added-value lines and green awareness are driving innovation and growth for facial and toilet tissues and kitchen towels.
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Opinion
Opinion: Facing up to the downturn
by Lucy Edwards,
Brand Republic
07-Oct-08, 11:35
The current economic situation has put UK businesses in a challenging position. As consumers tighten their belts, businesses are looking to cut costs wherever possible and safeguard themselves against an uncertain future, writes Lucy Edwards
Opinion: Tight budgets must equal tighter brand/client relationships
by Angus Crowther,
Brand Republic
01-Oct-08, 10:45
There has been a huge amount of discussion on the rise of digital in the direct marketing industry in recent times. However, troubles in the city and economic uncertainty have brought this debate to a head, writes Angus Crowther.
Opinion: How to use blogs to plan campaigns
by Nima Yassini,
Brand Republic
01-Oct-08, 10:19
At the start of this year, blog tracking firm Technorati reported that 100,000 new blogs were being created every day, and 1.3 million blog posts were written. So with so much live comment out there, are marketers making the most out of the rich source of opinion and feedback that is available to them, asks Nima Yassini?
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