In Depth
Vote now for Marketer of the year poll 2009
LONDON - Members of The Marketing Society have drawn up their shortlist of this year's top marketers, and voting is now open.
Vote now for Marketer of the year poll 2009
LONDON - Members of The Marketing Society have drawn up their shortlist of this year's top marketers, and voting is now open.
Five marketing myths about consumer behaviour in a recession
LONDON - In an economy as tough as this, it pays to question the received wisdom.
Innocent's soul-searching
LONDON - Where next for the brand as it turns 10 and prepares for life with Coca-Cola?
Is there a market for savoury breakfast bars?
Unilever is to extend its Marmite brand with the roll-out of a savoury bar in the hope that consumers will be tempted by the yeast extract's distinct flavour in a sector dominated by sweet products.
Features
Media's got talent
by Suzy Bashford, mediaweek.co.uk , 06-May-09, 10:15
As Media Week launches its 30 Under 30 competition to find the media industry's brightest young stars, Suzy Bashford catches up with the five shortlisted candidates from last year's talent contest.
Brand Manager of the Week
by Sarah Johnson, marketingmagazine.co.uk , 05-May-09, 17:46
Nicola Pearson, brand manager, Motor Cycle News, Bauer Media
Opinion
Andrew Walmsley on Digital: Swine flu points the way
by Andrew Walmsley,
marketingmagazine.co.uk
06-May-09, 08:30
Predictive search tools in development may have a broader application than disease prevention
Mark Ritson on Branding: Starbucks is on shaky grounds
by Mark Ritson,
marketingmagazine.co.uk
06-May-09, 08:30
By attempting a line extension into instant coffee, Starbucks risks damaging its crucial brand equity.
Mark Kleinman on marketing and the City: Bring back best of British
marketingmagazine.co.uk
05-May-09, 16:54
There is a compelling case for the government to instil a sense of national buy-in to the car industry.
Join the Debate
Jobs
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
- CEO, PPA
- Six Figure basic, Central London
- ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
- Good Benefits, Central London
