Analysis
Brands harness the power of online games to engage with consumers
by David Benady, marketingmagazine.co.uk 17-Nov-09, 17:05
LONDON - Online games can be a highly cost-effective way to engage with a target market, but brands should be careful to use them appropriately and ensure that they are properly promoted.
Sector Insight: Betting shops
by Jane Bainbridge, marketingmagazine.co.uk , 17-Nov-09, 16:00
LONDON - An increase in the income generated by gaming machines is more than compensating for a fall in betting turnover.
Chief marketing officers find it lonely in the board room
by Nicola Clark, marketingmagazine.co.uk , 17-Nov-09, 08:30
LONDON - Many marketers dream of helping to launch a break-out brand or getting in on the ground floor with the next Richard Branson. However, for many who have made it to the top of the greasy pole, the reality is far from rosy. The fact remains that some companies are failing to respect the broader business role of marketing, making things tough at the top for Britain's leading chief marketing officers.
Challenger brand Pepsi tests products in the on-trade
by Joe Thomas, marketingmagazine.co.uk , 17-Nov-09, 08:30
LONDON - Pepsi is making the most of its challenger brand status with an innovative strategy.
Delisting frenzy: brand owners and retailers drastically cut number of variants and pack sizes
by David Benady, marketingmagazine.co.uk , 17-Nov-09, 08:30
LONDON - Retailers and manufacturers are making swingeing cuts to product ranges.
The Marketing Profile: Chris Jansen of British Gas
by Alex Brownsell, marketingmagazine.co.uk , 17-Nov-09, 08:30
One has to wonder whether Chris Jansen, group commercial director at British Gas, is a bit of a dreamer. With a mischievous glint in his eye, as if in defiance of some grand marketing rulebook, the 39-year-old claims he believes UK consumers are ready to fall in love with British Gas.
Opinion: On the Campaign Couch ... with JB
by Jeremy Bullmore, Campaign , 13-Nov-09
Q: Dear Jeremy, our star creative (who has undoubtedly helped turn around the fortunes of the agency) has become a bit taken with his own fame - awards, accolades and magazine photo-shoots are a weekly event these days.
Opinion: Perspective - Why taking advertising to court is bad for business
by Claire Beale, claire.beale@haymarket.com, Campaign , 13-Nov-09
It's been two-and-a-half years since James Murphy, David Golding and Ben Priest resigned from Rainey Kelly Campbell Roalfe/Y&R to launch their own agency.
Editorial: Sense of deja vu over Asda account shift
Campaign , 13-Nov-09
Nobody doubts the switch of Asda's £75 million account out of Fallon into its SSF stablemate Saatchi & Saatchi was made for the most logical of reasons.
Editorial: Ad effectiveness more crucial than ever before
Campaign , 13-Nov-09
Are the IPA Effectiveness Awards effective? As the 2009 gongs were dished out at the Hurlingham Club on Monday evening, the question is as apposite now as it was when the competition was launched almost three decades ago.
The World: BMB hopes it's found the American dream team
Campaign , 13-Nov-09
Can Neil Powell and Clayton Ruebensaal put the agency on an already congested New York map? Kate Nettleton reports.
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