List Analysis - In Depth News

Sector Insight: Ice cream

by Jane Bainbridge, marketingmagazine.co.uk 03-Nov-09, 11:38

LONDON - Ice cream is traditionally a summer treat, but luxury brands are working to drive the year-round market.

12 for London 2012

by Ed Kemp, marketingmagazine.co.uk , 03-Nov-09, 09:55

With fewer than 1000 days to go to the 2012 Olympics, Marketing identifies Team GB's rising stars.

SeeSaw pushes ahead with launch plans

by Fiona Ramsay, marketingmagazine.co.uk , 03-Nov-09, 08:30

LONDON - Arqiva is pushing ahead with the launch of SeeSaw, the video-on-demand service born from the ashes of Project Kangaroo, the joint venture service planned by BBC Worldwide, Channel 4 and ITV.

Digital alcohol guidelines are a large measure of sense

by Gemma Charles, marketingmagazine.co.uk , 03-Nov-09, 08:30

LONDON - The roll-out of guidelines on the digital marketing of alcohol is logical and timely.

Does self-service mean no service at all?

by Amy Golding, marketingmagazine.co.uk , 03-Nov-09, 08:30

LONDON - Tesco is bucking industry opinion by trialling a solely self-checkout supermarket.

Running the perfect agency pitch

by Becky Charles, marketingmagazine.co.uk , 03-Nov-09, 08:30

LONDON - Agency searches can be arduous, but thoroughness pays dividends.

Brand Health Check: I Can't Believe It's Not Butter

by Amy Golding, marketingmagazine.co.uk , 02-Nov-09, 08:30

LONDON - The spread is suffering as its rivals flourish, buoyed by a health-focused positioning.

Unite Against Facism protest outside BBC

Taking Action ... Unite Against Fascism vs British National Party

by Kate Magee, PR Week UK , 30-Oct-09

Protesters: Unite Against Fascism Target: British National Party (BNP) Location: BBC Television Centre Date: 22 October

Opinion: On the Campaign Couch ... with JB

by Jeremy Bullmore, Campaign , 30-Oct-09

Q: I'm a planner and I've just joined a new agency. I was hoping to promote the importance of planners in the ad agency mix but I can already see that's going to be a tough call. How should I go about it?

Opinion: Perspective - Big Awards show celebrating creativity is crucial

by Claire Beale, claire.beale@haymarket.com, Campaign , 30-Oct-09

It's no surprise that Laurence Green should be the man to put his finger on it.

Editorial: Time of year for pumpkins, not turkeys

Campaign , 30-Oct-09

The first Christmas ad of the season has just hit our screens - a turkey-themed extravaganza from Argos - and, unfortunately, it's set to be followed by a whole host more from Boots, Ferrero Rocher and even Aga. When, oh when, will advertisers learn that no-one wants to see tinsel-themed TV spots before Halloween is even upon us?