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					<title><![CDATA[Analysis from Brand Republic]]></title>
					<link>http://www.brandrepublic.com/</link>
					<description><![CDATA[Latest marketing & media news from Brand Republic]]></description>
					<language>en</language>
					<lastBuildDate>Fri, 27 Nov 2009 02:18:49 GMT</lastBuildDate>
					<managingEditor>brandrepublic@mail4.haymarketbusinessinteractive.com</managingEditor>
					<webMaster>brandrepublic@mail4.haymarketbusinessinteractive.com</webMaster>
					
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					<title><![CDATA[Sector Insight: Computers]]></title>
					<link>http://www.brandrepublic.com/InDepth/Analysis/969670/Sector-Insight-Computers/</link>
					<description><![CDATA[LONDON - Specialist computing shops are having to fight for market share as more generalist players are entering the sector.]]></description>
					
					<pubDate>Wed, 25 Nov 2009 15:00:00 GMT</pubDate>
					
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					<title><![CDATA[ASA documents dramatic drop in complaints about green claims in advertising]]></title>
					<link>http://www.brandrepublic.com/InDepth/Analysis/969008/ASA-documents-dramatic-drop-complaints-green-claims-advertising/</link>
					<description><![CDATA[LONDON -The number of environ­mentally-themed ads attracting complaints has plummeted this year by 40%, as the marketing industry has stepped up its efforts to avoid being accused of 'greenwashing'.]]></description>
					
					<pubDate>Tue, 24 Nov 2009 08:30:00 GMT</pubDate>
					
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					<title><![CDATA[Big retailers set their sights on small villages]]></title>
					<link>http://www.brandrepublic.com/InDepth/Analysis/969007/Big-retailers-set-sights-small-villages/</link>
					<description><![CDATA[LONDON - Tesco plans to develop its presence in rural communities may benefit local shops.]]></description>
					
					<pubDate>Tue, 24 Nov 2009 08:30:00 GMT</pubDate>
					
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					<title><![CDATA[Next-generation 3D programming to provide opportunities for advertisers in 2010]]></title>
					<link>http://www.brandrepublic.com/InDepth/Analysis/968969/Next-generation-3D-programming-provide-opportunities-advertisers-2010/</link>
					<description><![CDATA[LONDON - Viewers are still getting to grips with HD TV, but 3D TV technology is already coming into play, giving brands an opportunity to add another dimension to their advertising.]]></description>
					
					<pubDate>Tue, 24 Nov 2009 08:30:00 GMT</pubDate>
					
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					<title><![CDATA[Marketers face challenge of predicting Go Go Hamsters and other hit toys at Christmas]]></title>
					<link>http://www.brandrepublic.com/InDepth/Analysis/968935/Marketers-face-challenge-predicting-Go-Go-Hamsters-hit-toys-Christmas/</link>
					<description><![CDATA[LONDON - This time last year few would have imagined there would be such high demand for motorised hamsters. We ask how brands and retailers can make the right call at Christmas.]]></description>
					
					<pubDate>Tue, 24 Nov 2009 08:30:00 GMT</pubDate>
					
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					<title><![CDATA[Brands harness the power of online games to engage with consumers]]></title>
					<link>http://www.brandrepublic.com/InDepth/Analysis/967817/Brands-harness-power-online-games-engage-consumers/</link>
					<description><![CDATA[LONDON - Online games can be a highly cost-effective way to engage with a target market, but brands should be careful to use them appropriately and ensure that they are properly promoted.]]></description>
					
					<pubDate>Tue, 17 Nov 2009 17:05:00 GMT</pubDate>
					
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					<title><![CDATA[Sector Insight: Betting shops]]></title>
					<link>http://www.brandrepublic.com/InDepth/Analysis/967802/Sector-Insight-Betting-shops/</link>
					<description><![CDATA[LONDON - An increase in the income generated by gaming machines is more than compensating for a fall in betting turnover.]]></description>
					
					<pubDate>Tue, 17 Nov 2009 16:00:00 GMT</pubDate>
					
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					<title><![CDATA[Chief marketing officers find it lonely in the board room]]></title>
					<link>http://www.brandrepublic.com/InDepth/Analysis/967437/Chief-marketing-officers-find-lonely-board-room/</link>
					<description><![CDATA[LONDON - Many marketers dream of helping to launch a break-out brand or getting in on the ground floor with the next Richard Branson. However, for many who have made it to the top of the greasy pole, the reality is far from rosy. The fact remains that some companies are failing to respect the broader business role of marketing, making things tough at the top for Britain's leading chief marketing officers.]]></description>
					
					<pubDate>Tue, 17 Nov 2009 08:30:00 GMT</pubDate>
					
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					<title><![CDATA[Challenger brand Pepsi tests products in the on-trade]]></title>
					<link>http://www.brandrepublic.com/InDepth/Analysis/967435/Challenger-brand-Pepsi-tests-products-on-trade/</link>
					<description><![CDATA[LONDON - Pepsi is making the most of its challenger brand status with an innovative strategy.]]></description>
					
					<pubDate>Tue, 17 Nov 2009 08:30:00 GMT</pubDate>
					
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					<title><![CDATA[Delisting frenzy: brand owners and retailers drastically cut number of variants and pack sizes]]></title>
					<link>http://www.brandrepublic.com/InDepth/Analysis/967431/Delisting-frenzy-brand-owners-retailers-drastically-cut-number-variants-pack-sizes/</link>
					<description><![CDATA[LONDON -  Retailers and manufacturers are making swingeing cuts to product ranges.]]></description>
					
					<pubDate>Tue, 17 Nov 2009 08:30:00 GMT</pubDate>
					
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