Diary: Hit or Miss... Let ITV entertain you

by David Quainton PR Week UK 15-May-08, 06:00

Getting Robbie Williams to appear at the 2005 British Comedy Awards proved a fillip to the event's profile, but the move came at a cost.

Williams was secured with the understanding he would hand out an award to celebrity friends Ant and Dec. It has subsequently emerged after an Ofcom investigation that ginger comic Catherine Tate actually won the public vote.

The nefarious actions of the ITV team involved may have been a good bit of PR initially, but headlines three years on have been devastating.

Comments

Have your say

Only registered users may comment. Log in now or register for a free account.

* This information is required.

*
*

Forgotten password?

 

Jobs

Directory