Brand Manager of the Week

by Sarah Johnson, marketingmagazine.co.uk 05-May-09, 17:46

Nicola Pearson, brand manager, Motor Cycle News, Bauer Media

Describe yourself in three words.
Optimistic, confident, focused.

How would you define marketing?
Intuitively knowing your consumer and what they want, inside out, and selling them the clear benefits of whatever you're marketing.

What would you be if you weren't a brand manager?
I did want to be a PE teacher when I was younger.

What advice would you give someone starting their marketing career today?
Take the time to understand your products, your comp-etitor's products and your consumers.
 
What attracted you to your current job?
I had marketed women's and teen magazines in the past and just wanted to challenge myself with a different arena.  That, and the fact that MCN is the biggest brand in Bauer Media's specialist portfolio. 

What's your favourite bar or restaurant?
A bar on the island of Paxos called The Sunset Bar. It's on top of a cliff overlooking the western Ionian sea.

What can't you live without?
Sleep - I'm grouchy when I haven't had enough.

If you were a brand, what would you be?
Tod's. It offers stylish and well-made products that will never go out of fashion and last a lifetime.

What is your favourite campaign or slogan?
The Honda 'Power of Dreams' campaigns are superb.

If you had three wishes, what would they be?
That the house that I'm about to buy goes through without any hitches; that MCN's relaunch smashes all its targets; that we have a fantastic British summer.

When was your finest hour?
Without taking away from what I've achieved already, I think the finest hour is still to come.

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