CIPR PRide Awards Scotland: Scotland the brave

The firm's comms teams identified a link between diversity in the
architecture profession and the success of communities.

The three-year campaign included a series of workshops around the UK to
find six of the most talented young people who could win places at
Harvard University's architecture summer school.

It secured coverage in the local and national press and BBC Radio 4 is
following the six winners for a feature to be broadcast this winter.

NOT FOR PROFIT

The Flight Fantastic by Artisan PR for National Museums Scotland

Artisan PR was asked by its client National Museums Scotland to launch
two attractions at the National Museum of Flight in East Lothian.

The aim of the campaign was to increase the museum's visitor numbers to
the attractions. As part of the brief, Artisan rolled out a schools
competition asking children to design a postcard and win a place at the
press review for the exhibition.

The agency also generated additional tabloid coverage by enlisting
Scottish WAG and model Mhairi Cairnduff to pose as forces sweetheart
Vera Lynn.

As a result of the campaign, visitor figures to the museum increased by
52 per cent on the previous year. The story garnered 30 items of print
coverage.

POUNDS 10K AND UNDER

Hometime Scotland by Stripe Communications for Shelter Scotland

Housing charity Shelter was keen to ensure the Scottish Government stood
by its pledge to provide a home for every Scot by 2012. The charitable
organisation enlisted Stripe Communications to help keep the topic on
the political agenda. Stripe identified the target group of younger
Scots who were more likely to struggle with homelessness issues and set
about encouraging them to back Shelter's campaign.

The agency set up a partnership with Scottish surf clothing label
Staunch to create a limited edition T-shirt. It also signed up
celebrities for campaign endorsement and the latest up and coming
bands.

More than 4,000 young people signed up to the campaign and it was the
most successful Shelter initiative to date.

CONSULTANCY OF THE YEAR

Stripe Communications

Edinburgh-based Stripe has proved that despite being a small agency it
has big ambitions. Since its launch in 2006, it has seen double-digit
profitable growth year-on-year and clients include Grolsch and
Shelter.

OUTSTANDING IN-HOUSE PUBLIC RELATIONS TEAM

Homecoming Scotland

The team at Homecoming Scotland had a stellar year in 2009, running an
impressive campaign to celebrate the 250th anniversary of the birth of
Robert Burns. It generated a PR value of £13m in the first six
months.