Media: The Editor's Desk - Andrea Turton, CBeebies Special

- At whom is it targeted?

Preschoolers aged two to five. The demographic will vary with each issue
depending on the character or theme. Parents and grandparents will be
buying it.

- What differentiates it from rivals?

The preschool magazine market is fiercely competitive so there are
always plenty of rivals. But with a new CBeebies favourite every month,
the content will be fresh and exciting. Plus every issue is a gift
edition - the first issue, which focuses on the characters from the 3rd
& Bird show, features a cute Bird play set and karaoke DVD. The second
special will feature festive fun with Wibbly Pig, which children will
know from CBeebies and preschool picture books.

- What are your plans for the title?

We've got some really exciting issues planned for 2010 that will tap
into some popular new programmes on the CBeebies channel.

- Of which feature are you most proud?

It's amazing to see how much has come from CBeebies Weekly. I was the
editor at the time of launch, and now CBeebies Special has grown from
it. I'm really looking forward to releasing our Christmas edition with
Wibbly Pig, too - that issue was great fun to work on.

- PR pet peeves

Being contacted about things that are irrelevant to our readership - and
sometimes very inappropriate.

- Media must-haves

I regularly read Easy Living and Good Food, and I always enjoy the
Observer Magazine and Observer Woman. I'm a fan of property programmes
and am really enthralled by Masterchef at the moment. And then, of
course, there's always a good helping of CBeebies thanks to my
two-year-old son.

Circulation: No figures yet

Contact: andrea.turton@bbc.com.