CIPR PRide Awards Home Counties: No place like home

The campaign was timely, centred around the President's inauguration,

and so secured interest and coverage through a structured comms
strategy.

Around 60,045 people played the game, which was a 12 per cent increase
on similar games the week before. Galabingo.com reached more than 22
million people with its message about the charity.

The campaign generated 99 per cent positive coverage, enhancing the Sue
Ryder Care profile.

CRISIS COMMUNICATIONS - KENT FIRE AND RESCUE SERVICE

During and after the Channel Tunnel Blaze in 2008, the Kent Fire and
Rescue Service PR team had to act promptly and efficiently to ensure
timely and accurate messaging was delivered effectively to a number of
audiences.

Regular briefings to key spokespeople were actioned to keep media
speculation to a minimum, owing to the unpredictable nature of the
fire.

Team members were each given specific roles to ensure an organised and
effective comms strategy was delivered.

The story was covered in a number of broadcast media, including Sky,
Channel 4 and BBC News 24, and in all of the national newspapers.

OUTSTANDING PR CONSULTANCY - PEGASUS

Healthcare specialist Pegasus has expanded its digital offering and
achieved the best growth of any top 100 specialist healthcare shop for
the second year running.

OUTSTANDING IN-HOUSE PR TEAM - SOUTHERN WATER

Community-focused Southern Water's stellar campaign to Beat the Drought
came in £200,000 below budget and helped save 40 million litres of
water a day.

BEST USE OF PHOTOGRAPHY OR DESIGN - WYETH PHARMACEUTICALS

A multimedia website was the direction Wyeth Pharmaceuticals took when
launching its campaign Psoriasis: The Naked Truth.

The key objectives were to spark media interest in the realities of
living with psoriasis and communicating the benefits of effective
disease management.

Each of the photographic portraits used on the site,
psoriasisthenakedtruth.com, come with a supplementary video and the site
hosts a variety of interactive educational material.

Twenty-four journalists from 12 countries attended the launch and 15
countries implemented activities following the launch.