<?xml version="1.0" encoding="UTF-8"?>
			
			<rss version="2.0">
				<channel>
					
					
					
					<title><![CDATA[Features from Brand Republic]]></title>
					<link>http://www.brandrepublic.com/</link>
					<description><![CDATA[Latest marketing & media news from Brand Republic]]></description>
					<language>en</language>
					<lastBuildDate>Thu, 26 Nov 2009 23:47:42 GMT</lastBuildDate>
					<managingEditor>brandrepublic@mail4.haymarketbusinessinteractive.com</managingEditor>
					<webMaster>brandrepublic@mail4.haymarketbusinessinteractive.com</webMaster>
					
					<item>
					<title><![CDATA[Advertising to the YouTube generation]]></title>
					<link>http://www.brandrepublic.com/InDepth/Features/969734/Advertising-YouTube-generation/</link>
					<description><![CDATA[LONDON - As people watch more TV ads online, brands are adapting their strategies to ensure they can maximise the advantage of this additional platform for their commercials.]]></description>
					
					<pubDate>Wed, 25 Nov 2009 15:45:00 GMT</pubDate>
					
				</item>				
			
				
				
				<item>
					<title><![CDATA[Love at first site]]></title>
					<link>http://www.brandrepublic.com/InDepth/Features/969150/Love-first-site/</link>
					<description><![CDATA[Adam Woods rates the top 10 media agencies' websites to find out if they practise the strong digital communications they preach]]></description>
					
					<pubDate>Tue, 24 Nov 2009 10:47:00 GMT</pubDate>
					
				</item>				
			
				
				
				<item>
					<title><![CDATA[What it's really like inside Tower of London]]></title>
					<link>http://www.brandrepublic.com/InDepth/Features/969068/its-really-inside-Tower-London/</link>
					<description><![CDATA[We asked the marketing team at the Tower of London what it's like to work there]]></description>
					
					<pubDate>Tue, 24 Nov 2009 09:59:00 GMT</pubDate>
					
				</item>				
			
				
				
				<item>
					<title><![CDATA[The Marketing Profile: Mariano Dima of Visa Europe]]></title>
					<link>http://www.brandrepublic.com/InDepth/Features/968947/Marketing-Profile-Mariano-Dima-Visa-Europe/</link>
					<description><![CDATA[Mariano Dima, executive vice-president for marketing and products at Visa Europe, is one of those annoyingly high achievers. He has blazed a trail through some of the globe's biggest brands, including Vodafone and Levi Strauss.]]></description>
					
					<pubDate>Tue, 24 Nov 2009 08:30:00 GMT</pubDate>
					
				</item>				
			
				
				
				<item>
					<title><![CDATA[Recession-busting revenue streams]]></title>
					<link>http://www.brandrepublic.com/InDepth/Features/968102/Recession-busting-revenue-streams/</link>
					<description><![CDATA[As the recession forces media businesses to diversify away from advertising, Steve Hemsley reports on how agencies and media owners are devising imaginative new business models to beat the crunch]]></description>
					
					<pubDate>Wed, 18 Nov 2009 11:45:00 GMT</pubDate>
					
				</item>				
			
				
				
				<item>
					<title><![CDATA[Special Report, Direct Marketing: charting the route to integration]]></title>
					<link>http://www.brandrepublic.com/InDepth/Features/967814/Special-Report-Direct-Marketing-charting-route-integration/</link>
					<description><![CDATA[LONDON - Traditionally, ad agencies brand-build while direct specialists acquire and retain customers. However, as more marketers assign direct agencies to multi-faceted briefs, the tide may be turning.]]></description>
					
					<pubDate>Tue, 17 Nov 2009 17:00:00 GMT</pubDate>
					
				</item>				
			
				
				
				<item>
					<title><![CDATA[Salary snapshot: marketing officers]]></title>
					<link>http://www.brandrepublic.com/InDepth/Features/967064/Salary-snapshot-marketing-officers/</link>
					<description><![CDATA[LONDON - A marketer in this role is typically 28 years old and reports to the product or marketing manager.]]></description>
					
					<pubDate>Mon, 16 Nov 2009 09:25:00 GMT</pubDate>
					
				</item>				
			
				
				
				<item>
					<title><![CDATA[Field marketing comes into its own in the recession]]></title>
					<link>http://www.brandrepublic.com/InDepth/Features/966440/Field-marketing-comes-its-own-recession/</link>
					<description><![CDATA[LONDON - Field marketing is coming into its own as marketers focus on maximising sales potential.]]></description>
					
					<pubDate>Tue, 10 Nov 2009 15:06:00 GMT</pubDate>
					
				</item>				
			
				
				
				<item>
					<title><![CDATA[The medium is the message]]></title>
					<link>http://www.brandrepublic.com/InDepth/Features/965599/medium-message/</link>
					<description><![CDATA[The role of industry trade bodies is more critical than ever in a recession, when proving the worth of a medium to clients is paramount. So how hard have the representative organisations for each medium been working on behalf of their members over 2009 relative to their budgets?  Suzy Bashford assesses the merits of their performance]]></description>
					
					<pubDate>Tue, 10 Nov 2009 12:30:00 GMT</pubDate>
					
				</item>				
			
				
				
				<item>
					<title><![CDATA[What it's really like inside HMV]]></title>
					<link>http://www.brandrepublic.com/InDepth/Features/965413/its-really-inside-HMV/</link>
					<description><![CDATA[We asked the marketing team at HMV what it's like to work there]]></description>
					
					<pubDate>Tue, 10 Nov 2009 08:30:00 GMT</pubDate>
					
				</item>
				</channel>
			</rss>