Opinion

Danny Rogers, Editor, <em>PRWeek</em>

LEADER: Another chance for Brown to get it right

by Danny Rogers, PR Week UK 08-May-08, 06:00

When will this Government learn that it is dangerous to underestimate the electorate? The latest round in the important cannabis debate is another test case in communications strategy.

 
 
 
George Parker

Under the Influence: reflections on a very influential conference

by George Parker, Brand Republic
07-May-08, 16:00

Over the years I've spoken at a great many advertising and marketing conferences, both in the US and the UK.

 
Brantano

Adwatch review: Brantano

by Simon Learman, Marketing
07-May-08, 14:00

LONDON - Simon Learman, executive creative director of McCann Erickson, reviews Brantano's 'Cortex of justification', which had the third highest ad recall in the 7 May weekly Adwatch poll.

 

Mark Ritson on Branding: Snapple is an object lesson in equity

by Mark Ritson, Marketing
07-May-08, 13:00

Almost 40 years after Cadbury and Schweppes joined forces, the two are once again going their separate ways. Cadbury plc made its modest debut as a pure confectionery manufacturer on the FTSE last week. This week sees its former beverage business listed in New York as DPSG - Dr Pepper Snapple Group.

 

Marketing Mix: Name that brand

Marketing
07-May-08

The firm behind this confectionery brand was established in 1842 in Sheffield.

 

Marketing Mix: Pen Portrait - Steven Brabenec, consumer marketing director at Nicklelodeon

Marketing
07-May-08

This speedy, mostly connected, writing reveals a highly creative individual with a penchant for detail.

 

Marketing Mix: We'll call you - BP

Marketing
07-May-08

It's grim up north, or at least it might be if our trip there is scuppered by fuel shortages. Should we stay home instead?

 

Careers: Just the job - Senior brand manager, Old El Paso, General Mills UK

Marketing
07-May-08

Kellie Windle can often be found tucking into a taco salad or sampling a sizzling fajita in the name of research.

 
 

Careers: Salary snapshot - Product manager

Marketing
07-May-08

A product manager typically reports to the marketing manager and is responsible for ensuring the continued competitiveness of the company's product portfolio.

 

Careers: What's it really like inside - Birds Eye

Marketing
07-May-08

- What is the main marketing challenge you face?

 

Blogs

Comment

Microsoft tells Yahoo to stick it... For now!
By George Parker / MadScam

All the kerfuffle over here today concerns that fact that as analysts had expected, Wall Street pum...

 
 
Comment

Digital Longevity
By Michael Trenerry / Tales from the Nordics

I thought I ’ d comment on the longevity & staying power of an online brand/media today such as Facebook, MySpace, YouTube and the MSN, Google ’ s & Yahoo ’ s of the digital space.

 
 

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