Opinion
LEADER: Another chance for Brown to get it right
by Danny Rogers, PR Week UK 08-May-08, 06:00
When will this Government learn that it is dangerous to underestimate the electorate? The latest round in the important cannabis debate is another test case in communications strategy.
Under the Influence: reflections on a very influential conference
by George Parker,
Brand Republic
07-May-08, 16:00
Over the years I've spoken at a great many advertising and marketing conferences, both in the US and the UK.
Adwatch review: Brantano
by Simon Learman,
Marketing
07-May-08, 14:00
LONDON - Simon Learman, executive creative director of McCann Erickson, reviews Brantano's 'Cortex of justification', which had the third highest ad recall in the 7 May weekly Adwatch poll.
Mark Ritson on Branding: Snapple is an object lesson in equity
by Mark Ritson,
Marketing
07-May-08, 13:00
Almost 40 years after Cadbury and Schweppes joined forces, the two are once again going their separate ways. Cadbury plc made its modest debut as a pure confectionery manufacturer on the FTSE last week. This week sees its former beverage business listed in New York as DPSG - Dr Pepper Snapple Group.
Marketing Mix: Name that brand
Marketing
07-May-08
The firm behind this confectionery brand was established in 1842 in Sheffield.
Marketing Mix: Pen Portrait - Steven Brabenec, consumer marketing director at Nicklelodeon
Marketing
07-May-08
This speedy, mostly connected, writing reveals a highly creative individual with a penchant for detail.
Marketing Mix: We'll call you - BP
Marketing
07-May-08
It's grim up north, or at least it might be if our trip there is scuppered by fuel shortages. Should we stay home instead?
Careers: Just the job - Senior brand manager, Old El Paso, General Mills UK
Marketing
07-May-08
Kellie Windle can often be found tucking into a taco salad or sampling a sizzling fajita in the name of research.
Careers: Brand manager of the week - Karen Lucking, Brand manager, Alize, Dooley's and Licor 43, J Wray & Nephew
Marketing
07-May-08
- Describe yourself in three words. Brilliant cocktail maker.
Careers: Salary snapshot - Product manager
Marketing
07-May-08
A product manager typically reports to the marketing manager and is responsible for ensuring the continued competitiveness of the company's product portfolio.
Careers: What's it really like inside - Birds Eye
Marketing
07-May-08
- What is the main marketing challenge you face?
Blogs
Microsoft tells Yahoo to stick it... For now!
By George Parker /
MadScam
All the kerfuffle over here today concerns that fact that as analysts had expected, Wall Street pum...
Digital Longevity
By Michael Trenerry /
Tales from the Nordics
I thought I ’ d comment on the longevity & staying power of an online brand/media today such as Facebook, MySpace, YouTube and the MSN, Google ’ s & Yahoo ’ s of the digital space.
Latest Features
Top 50 Consumer Consultancies 2008
09-May-08
Latest Analysis
NEWS ANALYSIS: Banks stay silent on credit crunch
08-May-08, 06:00
MEDIA ANALYSIS: BBC health news sets the agenda
08-May-08, 06:00
Off the fence
07-May-08, 07:30
New double act will drive fresh ideas
07-May-08, 07:30
Radio left behind in audience measurement
07-May-08, 07:30
Live issue: A threat to our freebies?
06-May-08, 10:00
Jobs
- Mid-weight Creative Team
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- Sponsorship Account Director
- c. £40,000 + benefits
- Account Manager
- £25k - £30k
- Assistant Category Manager
- c £28,000 + excellent benefits
