Marketing Mix: Pen Portrait - Steven Brabenec, consumer marketing director at Nicklelodeon

This speedy, mostly connected, writing reveals a highly creative individual with a penchant for detail.

The presence of lots of invented clever connections reveal an ability to
pick up and run with even the most complex challenges. His interest
seems to centre on getting things right now, so persuading him to accept

others' hypotheses and fudging simply won't happen.

Emma Nicol, client services director at Underwired, Nickelodeon's eCRM
agency, says: Steven is extremely creative and his passion for
Nickelodeon is infectious. For someone covering such a huge breadth of
work, he manages to consume an amazing amount of detail, so the analysis
is right: there really is no fudging it with Steven. His role demands
quick decisions, but he does this based on facts rather than a whim,
which makes him someone who brings out the best in the people working
for him.

- Diane Simpson FRSA, a founder member of the British Institute of
Graphologists, has written three books about handwriting analysis.

Her number is 01244 390681, or visit www.mind-explorer.com.