Marketing Mix: Name that brand
The firm behind this confectionery brand was established in 1842 in Sheffield.
According to company myth, the product was the result of an accident in
1899 when a salesman knocked over a box of samples.
In 1929 the company introduced its long-standing iconic character, which
ADVERTISEMENT
has become part of popular culture and, in the 70s, a well-known Tiswas
presenter appeared in a comical TV ad for the brand.
Can you name this brand? Email your answer, name and company details to
namethatbrand@haymarket.com. The first randomly selected entry wins a
bottle of champagne.
Last week's winner was Helen Scadding Sproul of BBC Monitoring, in
Reading, who correctly identified Hartley's Jam.
Jobs
- Interactive Services Managers
- £35,464 - £43,273
- Digital Manager
- £35000-£40000
- Head of Copy
- £45,000-£60,000
- Marketing Manager
- Competitive with benefits
Comments