Me & My Mentor
Sara Holt, head of marketing, Classic FM, LBC and Galaxy, Global Radio
My mentor is David Abraham, chief executive of UKTV. I worked with him there as well as for St Luke's, the creative ad agency he founded, although after he had left.
From him I learned how to build and invest in innovative and strong brands, which is hard in media. When I joined UKTV it was launching Dave and rewriting the book on how to launch a media brand.
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David taught me the importance of having courage in your convictions, being ambitious and putting your money where your mouth is.
Sara Holt, head of marketing, Classic FM, LBC and Galaxy, Global Radio
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