Marketing Mole: Who does Google think you are? - Vicki Franks, Marketing director, Kao Brands

- The first link takes us to the profile of a US lawyer with the same name.

- The next listing pushes to the blog of a Vickie Franks who loves
cooking.

- The third and fourth results are two Facebook profiles, the first of
which belongs to Kao Brands' marketing director.

- The fifth reference is to a Marketing profile on Kao's Franks from

August 2009

VERDICT - The results do include information on Franks' current role and
background, but only in the last of the listings. References to Franks
should be appearing ahead of the higher-ranked sites, which are not very
active.

ACTION - Franks needs to focus more on social media to build her profile
as part of a broader strategy to create a bigger presence for Kao in the
UK. The company's PR is focused on product announcements, so Franks
could move into thought leadership.

Frommer Lawrence & Haug LLP - Professionals - Franks, Vicki

Vicki Franks is an associate in the New York office of Frommer Lawrence
and Haug LLP. Her current practice involves patent and pharmaceutical
litigation...

www.flhlaw.com/professionals/xprAttorneyDetails2.aspx?... - Cached -
Similar

vickiefranks's Profile // Bloggers // BlogCatalog

vickiefranks's profile Vickie Franks / Member since March 2007 / Last
seen 3 months ago... Hi Vickie, just visited your site and added you as
my friend...

www.blogcatalog.com/user/vickiefranks - Cached - Similar

Vicki Franks - Facebook

Vicki Franks is on Facebook. Join Facebook to connect with Vicki Franks
and others you may know. Facebook gives people the power to share...

www.facebook.com/vcfranks - Cached - Similar

Vicki Frank - Chicago, IL - Facebook

Vicki Frank (Chicago, IL) is on Facebook. Join Facebook to connect with
Vicki Frank (Chicago, IL) and others you may know. Facebook gives
people...

www.facebook.com/vdfrank - Cached - Similar

The Marketing Profile: Vicki Franks of Kao Brands - Marketing
news...

25 Aug 2009... The Marketing Profile: Vicki Franks of Kao Brands
marketing news. Read The Marketing Profile: Vicki Franks of Kao Brands
and other marketing...

www.marketingmagazine.co.uk/.../
Marketing-Profile-Vicki-Franks-Kao-Brands/ - Cached - Similar

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