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					<title><![CDATA[Opinion from Brand Republic]]></title>
					<link>http://www.brandrepublic.com/</link>
					<description><![CDATA[Latest marketing & media news from Brand Republic]]></description>
					<language>en</language>
					<lastBuildDate>Fri, 27 Nov 2009 18:06:16 GMT</lastBuildDate>
					<managingEditor>brandrepublic@mail4.haymarketbusinessinteractive.com</managingEditor>
					<webMaster>brandrepublic@mail4.haymarketbusinessinteractive.com</webMaster>
					
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					<title><![CDATA[Editor's comment: A case of Woolies thinking]]></title>
					<link>http://www.brandrepublic.com/InDepth/Opinion/969334/Editors-comment-case-Woolies-thinking/</link>
					<description><![CDATA[Now here's a challenge. Who fancies working on the branding proposition for a new network of about 200 Woolworths stores?]]></description>
					
					<pubDate>Tue, 24 Nov 2009 15:20:00 GMT</pubDate>
					
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					<title><![CDATA[Me & My Mentor]]></title>
					<link>http://www.brandrepublic.com/InDepth/Opinion/969073/--Mentor/</link>
					<description><![CDATA[Jennelle Tilling, marketing director, KFC]]></description>
					
					<pubDate>Tue, 24 Nov 2009 10:22:00 GMT</pubDate>
					
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					<title><![CDATA[Brand Manager of the Week]]></title>
					<link>http://www.brandrepublic.com/InDepth/Opinion/969070/Brand-Manager-Week/</link>
					<description><![CDATA[Cheryl Hall, marketing manager, Table Table and Taybarns, Whitbread]]></description>
					
					<pubDate>Tue, 24 Nov 2009 10:14:00 GMT</pubDate>
					
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					<title><![CDATA[Amanda Andrews on Media: Stormin' Norman at ITV]]></title>
					<link>http://www.brandrepublic.com/InDepth/Opinion/969033/Amanda-Andrews-Media-Stormin-Norman-ITV/</link>
					<description><![CDATA[The broadcaster's search for a chairman succeeded, but the quest for personnel is not over.]]></description>
					
					<pubDate>Tue, 24 Nov 2009 08:30:00 GMT</pubDate>
					
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					<title><![CDATA[Mark Ritson on Branding: Sellers' market]]></title>
					<link>http://www.brandrepublic.com/InDepth/Opinion/969032/Mark-Ritson-Branding-Sellers-market/</link>
					<description><![CDATA[A dispute between Costco and Coca-Cola signals a shift in power from manufacturers to retailers.]]></description>
					
					<pubDate>Tue, 24 Nov 2009 08:30:00 GMT</pubDate>
					
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					<title><![CDATA[Adwatch Review: Nintendo]]></title>
					<link>http://www.brandrepublic.com/InDepth/Opinion/969030/Adwatch-Review-Nintendo/</link>
					<description><![CDATA[LONDON - LONDON - Michael Sugden, managing director at VCCP, reviews the Nintendo TV commercial which had the third-highest recall with the public for the Adwatch ranking for 24 November.]]></description>
					
					<pubDate>Tue, 24 Nov 2009 08:30:00 GMT</pubDate>
					
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					<title><![CDATA[Andrew Walmsley on Digital: Moving with the times]]></title>
					<link>http://www.brandrepublic.com/InDepth/Opinion/969029/Andrew-Walmsley-Digital-Moving-times/</link>
					<description><![CDATA[From multi-touch to gestures and body language, our relationship with technology is deepening]]></description>
					
					<pubDate>Tue, 24 Nov 2009 08:30:00 GMT</pubDate>
					
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					<title><![CDATA[We'll Call You - Co-operative Bank]]></title>
					<link>http://www.brandrepublic.com/InDepth/Opinion/969027/Well-Call---Co-operative-Bank/</link>
					<description><![CDATA[Mole has decided to go ethical and wants to open an account with squeaky clean Co-operative bank. Should we be put off by reports of its poor online service?]]></description>
					
					<pubDate>Tue, 24 Nov 2009 08:30:00 GMT</pubDate>
					
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					<title><![CDATA[Brand Health Check: Bridgestone]]></title>
					<link>http://www.brandrepublic.com/InDepth/Opinion/969026/Brand-Health-Check-Bridgestone/</link>
					<description><![CDATA[LONDON - The tyre company has dropped its ‘strategic' F1 tie and must find a new road to sales.]]></description>
					
					<pubDate>Tue, 24 Nov 2009 08:30:00 GMT</pubDate>
					
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					<title><![CDATA[Should charities consider brand extensions to help boost revenue?]]></title>
					<link>http://www.brandrepublic.com/InDepth/Opinion/968989/charities-consider-brand-extensions-help-boost-revenue/</link>
					<description><![CDATA[Children in Need has added a second brand mascot, Blush Bear, to sit alongside Pudsey Bear, begging the question as to whether other charities could benefit by following suit]]></description>
					
					<pubDate>Tue, 24 Nov 2009 08:30:00 GMT</pubDate>
					
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